Hey everyone this blog is an interesting presentation of the growth of the mobile usage and also due to that the growing usage of the mobile applications. This helps to gather the information about the mindset of the people to engage with the vendors or the different organizations as well as the market areas far away from them.
Through Mobile applications and the growing technology we can have a vast connection bandwidth with the consumers in the large number. The growing popularity of mobile technologies and applications, lead many companies to develop relations with consumers through mobile applications. Therefore, it is important to understand how to design applications based on consumer preferences. This research seeks to understand which features of mobile applications stimulate consumer engagement and lead to continuous use of mobile applications. This study used an online questionnaire to collect data from 246 respondents. The data was analyzed making use of Structural Equations Modeling (SEM). The results indicate that perception of such features as design solutions and information quality will result in higher engagement leading to continuous usage of mobile applications. Moreover, consumer engagement positively influenced users’ intention to continuous usage of mobile applications. Inconsistent with expectation, consumer interaction and functionality features are not found to be positively related to consumer engagement with mobile applications.
Further talking we can say that the Mobile Applications provides major benefits to the commerce field which would always help in the growth of the economy of any of the country and also the market or the area in which organization is to be grown.
There are different classes of the e-commerce services which helps in the growth of the different companies and organizations available in the same field and same area of the market relatable to and classified to the different classes.
Mobile Financial Applications:
This type of the class includes such mobile applications which are used only for the major work as banking. Banking can be done by such an application easily and can be implemented to help the customers get direct information about the bank accounts and withdrawal of the amount status of the bank account as well many other things or purposes can be served by the Mobile Financial Applications. Also Brokerage type of works can also be possible through this type of the application. All type of the micro-payments can be done by this type of classified application. Nowadays more number of usage is done for the micro-payments such as using PayTM and PhonePe types of the applications. Moreover all the banks have made their own application for the betterment of the bank customers. Due to this they have made a lot of easier work for the customers by providing the total access to their accounts from their mobile application only.
Mobile Advertising:
Nowadays more number of advertising is necessary for any of the field in the market. So, there gets the higher requirement of the new type of the advertisement methodology. There comes the usage of the Mobile application because more number of the people uses the mobile phones with the internet in it so we can provide them ads according to their interest at any time at the any platform. These is possible by sending the users specific and location sensitive advertisements to the users. More over here the vendor gets the benefit of sending the location related advertisements also. Due to that organization can sell their products in higher number in their own location only.
Mobile inventory management:
There was a big requirement for the tracking of the product which is delivered to the customers online and so this class of the mobile application has been created which helps the customers to get the total information about the package they have ordered. More usage of this type of the application is done also for the tracking of the people or sending the location of the people to each other in the area where they are living or at what location they are so that one can find each other at the unknown location easily. But the most of the requirement of these applications is done for the tracking of the products that customers have ordered.
Proactive Service Management:
Talking about the industrialization era we have seen that as the industry area has increased in the world there has been scarcity for the land, due to that the people have moved for the cutting down of the trees and that gave rise to the deforestation, as the deforestation increased people has created the requirement for the transportation and due to that more number of vehicles has been raised but along with these all problems a major problem arises which is traffic problems so giving solution to this traffic problems Proactive Service Management application have been made which gives the information for the traffic jams, buses arrival, buses departure, flight arrivals, flight departures, etc. Due to this information each and every one can get the idea and save the time as well as fuels which is used by the vehicles in the travelling purposes. In short these applications provides the timetables and changes in the transmission of the services provided to the public. And these all happens through the push messages.
Product Location and Shopping:
As the name suggest itself product location and shopping which provides the information about the products location which is ordered by the customers which was selling on the online websites or the application which are called shopping application. These shopping application provides the information about the products which is sold by the different vendors from different market areas.
Wireless re-engineering:
Always the old technologies requires the new themes or new pattern which is made available for the public. In short it helps in the improvement of the business services which take place on the move.
Mobile Auction or reverse auction:
All the services for the customers to buy or sell certain items is provides by this applications for the auction purposes or the bidding purposes.
Mobile entertainment services:
Mostly this type of class is used so there is not more things which is to be explained for entertainment even this blog reading can be stated into entertainment purpose.
Mobile Office:
Working from traffic jams, airport and conferences.
Mobile Distance Education:
Taking a class using streaming audio & video.
Wireless data center:
Information can be downloaded by mobile users/vendors.
Mobile music/music-on-demand:
Downloading and playing music using a mobile device. READ MORE…