Your business can stand out with cloud telephony and also reap huge profits from using it. For any vibrant economy, businesses are the heart and soul of it. Not only do they contribute to the economy of your country, but they also help improve the living status of citizens.
In today’s generation, India has become a never center for startups. It is set to rule the world in every business sector. The resulting fierce competition in India urges businesses to strive for the best with continuous efforts in the making.
Besides, an important success factor for any kind of business is its branding or how well a business markets itself. A brand is made when the minds and hearts of customers are enraptured with a positive and trustworthy image. For startup businesses to survive and thrive, branding can play a crucial role.
Some businesses spend crores of rupees for creating successful branding while others are smart enough to invest in other affordable ways. One such affordable way is cloud telephony. Cloud telephony has the right tools and techniques to make branding a cakewalk in the right direction. It is a technique whose potential should be tapped.
What is Cloud Telephony?
Also called hosted telephony, cloud telephony is a type of technology used for business communication. In cloud telephony, the entire hosting of communication devices and applications for a business is made at the cloud telephony service provider’s premises. It is accessible to businesses through the “cloud.”
Replacing the old traditional telephony methods, cloud telephony has taken over many businesses by a blaze. The market share of cloud telephony is predicted to grow at a CAGR of 17.2% from 2018 to 2026. But how beneficial is cloud telephony for startup businesses? How can its use make a big change and help your brand stand out? This shall be revealed to you ahead.
Since its establishment, cloud telephony has been an impetus and a motivation for many businesses from their journey from startup to brand. Cloud telephony offers a variety of opportunities to budding startups to not only build a brand image but also to achieve excellent results.
How Startups Can Build a Brand Image with Cloud Telephony?
The start of a business and the journey towards making it a successful brand are two different sides of a coin. The latter to be achieved is a huge task and a difficult one that only a few can achieve. However, with cloud telephony services in hand, you need not worry about this anymore. Branding can be made affordable and easier with cloud telephony services.
This is because of the close relationship between branding and cloud telephony. To understand this we should look at cloud telephony as the one having a series or set of in-built communication services, all of which are important to build brand value for your startup business. Described below are these services that would help making your startup business a brand.
Toll-Free Number
Toll-free number is the most important service of cloud telephony that should be used by every startup business. Why? Well, for the start, most people associate toll-free numbers with brands and so it is not harmful if you have one for your business.
Secondly, for a business to have brand value, customers must be reached out to in the smoothest way possible. For this, if any barriers stop a customer to make calls, they should be removed first and this can be achieved with the use of a toll-free number. This is just one way. The other ways toll-free numbers can help is by providing a national presence; creating a brand recall value in the mind of the customers, multiple calls handling, etc.
Interactive Voice Response (IVR) System
IVR, a part of cloud telephony service has the same potential as a toll-free number. So how does an IVR help build a brand image? Well, the answer lies in creating professionalism.
An IVR allows every customer call to be greeted with the same level of professionalism. It offers the option of using a human voice to give a personal touch to the greeting. Companies like Office24by7 also provide an option of getting the IVR recorded by their voice professionals. Other major ways an IVR can help improve professionalism is through improved customer satisfaction, round clock service.
SMS and Voice Broadcasting
Just as important is a big customer base for a brand, so is an efficacious way to communicate with them. The big challenge these days is to reach thousands of customers in a short time and effectively. So how can this be achievable? With SMS and Voice Broadcasting service, it is possible. All businesses need to do is feed their message, and send it to a huge customer base with a simple click of a button.
Multiple campaigns can be created in a jiffy in the most pocket-friendly way and easy-to-use service. Apart from SMS campaigns, a business can easily conduct surveys, deliver personalized messages, place multiple campaigns in action to target the customers accordingly and send reminders to customers about renewal plans, bill payments, scheduled events, etc.
Conclusion
An essential tool that can make a fast smooth transition from a business to a brand is cloud telephony. It is the future of business communication. Without compromising on the quality, cloud telephony offers several features to automate business calls and lays the way for flawless growth.
Businesses with cloud telephony can better focus on improving customer experience and increasing sales. In short, it can be said that cloud telephony empowers the communication process and lets businesses work better with higher flexibility, control, and lower cost of operation.
So, the next time you think of making your brand stand out, think of cloud telephony. Move your business to the cloud using Office24by7 technologies cloud telephony software and get several features to well organize your communication process. Reach out to us at 91 7097171717 or email us at [email protected] today.