Bulk SMS has become a highly successful marketing channel for businesses on a global level. Customers prefer to communicate with businesses via text message. At least 48% of customers still prefer SMS over smartphones as the most convenient communication channel. As a result, text messaging can provide a brand with several advantages when used in its advertising and customer outreach efforts.
Bulk SMS is one of the most effective ways to use text messages for business. The benefits of bulk SMS services are still pertinent currently due to the enforced social distancing in most parts of the world, which has affected people’s ability to stay connected and updated on the latest events. In this article, you will learn five business benefits of bulk SMS.
5 Business Benefits of Bulk SMS
Customers can send bulk SMS to resolve concerns quickly. You can quickly find out what they need from a single keyword, and you can respond appropriately to them. Additionally, you highlight the convenience and practicality of bulk SMSes on the part of your users.
Traditionally, businesses could only be reached by phone or mail, both of which were too time-consuming and counterproductive to questions and concerns that needed immediate attention.
In order to enhance your B2C relationships and expand the reach of your business, you must leverage the advantages of communication. Bulk SMS has some of the biggest benefits your business can possibly receive:
Reading Rate of 97%
The average frequency at which bulk SMS is opened and read is the biggest advantage of bulk SMS marketing. Emails and other communication methods are less likely to be read than text messages. Within the first four minutes of receipt, 97% of SMS messages are read, compared to 20% of emails within 48 hours.
You can reach a large number of potential customers quickly and convince them to try your product. Traditional marketing methods would take a great deal of time and energy. Furthermore, it is more likely to get a response or interact with your audience if you use online marketing methods. You aren’t wasting your money on a system that has a forty-five percent response rate.
An Affordable and Practical Option
The setup and operating costs of bulk SMS campaigns are lower than those of other types of marketing. A bulk SMS campaign also has a higher return on investment as you are dealing with existing customers or people who are willingly providing their numbers for your marketing campaigns.
When they receive information on promotions, sales, or new products, they’re more likely to purchase your services or purchase your products again. By using bulk SMS, you can reduce your spending and maintain continuous communication with your customers.
It has been proven that bulk SMSes can help businesses reach out to customers and let them know the brand continues to thrive and offers its services.
Effortless and Convenient
A majority of companies offer bulk SMS applications for reading, replying, and even monitoring the messages you send and receive. You can also access these applications via a web browser as well as your smartphone.
In the same way that text messaging is already an activity that is a staple of your customers’ daily routine, it doesn’t require advanced knowledge or additional software to operate and deliver bulk SMS. It is quite easy to use.
A Better Way to Communicate with Customers
You can personalize your bulk SMS messages to pique customer interest and keep them loyal. This is one of the major benefits of bulk SMS marketing. Millions of customers worldwide can read casual or laid-back texts that are non-intrusive and accessible. They won’t have to spend money on data or waste time on calls if they’re interested.
Your message gives them the option to reply with the keyword you provided, which will get them more information right away. It is also possible to customize your bulk SMS messages based on who you are targeting, or even based on their previous purchasing behavior.
Simple and Fast
SMS advertising has been quite consistent and flexible through all the constantly changing advertising trends. A message can be sent immediately. Bulk SMS service enables you to reach a hundred customers in a few minutes. Your marketing and customer support representatives will not be stressed out when trying to upsell and convert more leads.
The convenience of SMS can also be used for other purposes, including improving customer service. You can set up an automated SMS system to answer questions about your services 24/7.
Bulk SMS marketing offers a number of additional benefits yet to be discovered. Having a clear vision of how you want to grow your business will allow you to incorporate bulk SMS according to your company’s goals and customer needs.
Whenever you decide to use text messaging to promote your business and reach out to customers, it is important that you select a reliable bulk SMS service provider. Office24by7 is the best bulk SMS provider. Through our platforms, countless companies have been able to stay in touch for business, for long-term growth and stability.
Get in touch with us at 91 7097171717 or drop an email at [email protected] today.