Companies just starting out in the world of eCommerce are likely confused by the concept of SEO. There is a ton of information online, but it’s hard to figure out exactly what BigCommerce SEO efforts are vital for a website, what is mostly old wives’ tales, and how to apply the information to a website to get real search results from a campaign.
Before understanding the role of SEO and how to use it in blogs, even when you have an eCommerce website, it helps to understand what SEO is and what it does.
What is SEO?
SEO, or Search Engine Optimization, is the improvement of quality and quantity in website traffic through organic search engine results. This helps bring awareness to brands. The common mistake is that SEO is “for robots.” While SEO certainly has a focus on how spiders crawl websites, it’s just as much about real human beings.
The purpose of SEO is to get your relevant pages as high up on search engine result pages as possible. To be effective in SEO, you need to understand what people are searching, how they are searching for it, which words are being used, and what type of content they are looking for when they search for it. Having good content consumers need using the terminology they use will help raise your page rankings.
Do I Need SEO?
The short answer is yes. BigCommerce SEO is important when you’re opening an online store. Basically, if your customers can’t find you, they can’t purchase from you. The vast majority of web traffic comes from search engines, with 80% of searches taking place on Google. It can feel like the search engines are working against you but the goal is to get the best quality content on the first pages of results so consumers can find what they are looking for.
When you put good SEO practices to use, you’re telling the search engine that your page is an authority on a topic and that the users of the search engine will benefit from your content. This will put your BigCommerce site higher on the list of results when consumers search for the products you sell.
Do I Need an SEO Company?
Chances are, you do. SEO is complex. Further, it should really be part of an overall digital marketing campaign. With options in Pay-Per-Click ads, the need for regular blogging, and targeted keyword research, having a full team can really help set your website apart. If you have a BigCommerce or Shopify store, be sure to find a company that understands the needs that come with those platforms. 1Digital Agency is a top BigCommerce developer with experience in developing for Shopify and Magento. However, the company also offers full digital marketing services, which creates more value for clients.
A good digital marketing agency will look at page content, product descriptions, meta description, page titles, and the design of your website, along with several other important aspects. Further, you can get more than just SEO. Email campaigns, social media posts, regular blog posts, and other quality content all contribute to SEO rankings. It’s also important to focus on what’s really important: sales.
If you showed up as the very last result on Google but you had four times the sales you expected, you likely wouldn’t be too concerned about your page rank. On the other hand, you could be the number one result for your top twenty keywords but if you had zero sales, you probably wouldn’t be terribly excited. Search results don’t pay the bills, though they can help get people on your page.
Work with a digital marketing agency that focuses not only on SEO but on ROI, sales conversions, and tactics to get customers to purchase something rather than just visiting your website. At the end of the day, SEO is a tool that can be utilized to generate sales leads but sales leads should remain the bottom line.