eCommerce area is getting fierce in competition and so retailers need some out-of-the-box means in their websites to draw more traffic from the search engines. Here, this article attempts to explain them.
While it is really getting hard and challenging for eCommerce sites to draw and arrest a great number of visitors every day. Even if your website is built uniquely with latest features addition is not enough today when there are hundreds of appealing websites strolling in the web, offering similar products. Apart from implementing all new eCommerce trends in your site, seamless user-experiences and prompt functionalities assure a website of higher traffic inflow and conversions. In short, preparing up the store with SEO friendly factors will keep it going with substantial traffic.
Here are explained some crucial elements that are nowadays needed in every eCommerce store to help it stand out in the online marketspace and get successes.
The best way to help your website with a flood of visitors then make sure to get its navigation simple and straightforward. The users visiting your site should be able to find whatever they are searching immediately. By reducing their time for a product search you are actually increasing the chances of conversion. CTAs within a hand’s reach, quick view of categories and sub-categories, responsive search field and one-click payment process are some effective rules for assuring easy navigation in the site.
Mobile-friendly versions of an eCommerce website help it rank better in the search engines and score good traffic every day. Nearly, one-third of online shoppers today search for eCommerce site via their mobile devices. Thus, making your website mobile-friendly will inevitably raise the traffic flowing in it causing more conversions.
According to the Search Engine Journal, nearly 90% of shoppers go through the star ratings, reviews and other feedbacks for the products that they wish to buy. Real and genuine reviews from customers, even if they are negative are useful because that reflects the authenticity of the products and your services as an eCommerce merchant. Negative reviews might be sale killer, but some negative reviews along with heaps of positive appreciations are in fact great and encourage sales.
Make sure there are enough trust badges or prominent symbols at critical positions of your website such as in the cart/checkout page or at the payment juncture. Other security badges that are needed today in the eCommerce websites and must be placed in the carts are easy-return policy, refund or money-back guarantee.
Quick customer support or live chat
Just like in the usual physical storefronts, buyers in online stores want someone for quick response to their queries anytime, either on products or services. In other words, most expect a customer support feature with instant chat or emailing to answer their inquiries any time.
Getting into the eCommerce field straight with a simple online store is not enough today when there are thousands of stores raging to get visitors in the same category. However, applying these 5 golden rules will help any store owner to secure a higher amount of traffic and make his business more profitable amidst the rest.
Jonathan Paul is a highly expert Magento developer in Australia, working for PHPProgrammers,. It is a successful website and eCommerce development firm based in Sydney offering best-in-class Magento development services alongside WooCommerce and OpenCart development.