Getting a well-designed website to display your listings, contacts and other services is the first important step in the online world. The second, and perhaps the most vital step is to bring people to the website, and that’s where SEO comes in.
As a real estate professional who just launched their beautiful and highly functional website online, it’s likely that you are all above the rooftop with happiness. However, you should know that having an incredible website is just the first step. You’ll need more than good designs and creativity to get eyes on your site. You’ll need to integrate superior marketing skills to help expose your site to prospects, so that they know you exist.
Luckily, there are a number of ways to help get your name out in the marketplace. SEO is one of them. If you are just getting started in the online world and don’t know so much about SEO, or if you’ve been trying some hacks here and there but haven’t been successful, then this article is for you. We highlight six easy ways to improve SEO for your real estate website.
Keyword placement
When a homebuyer is looking for a home online, he or she will type a relevant keyword into Google’s search box, and when they hit enter, a list of results show up. To ensure your website features on this list, you have to integrate the keywords that your prospects are searching for in your content. Owners of the best realtor websites have mastered the art of using keywords, and so should you. The best way to go about this is to come up with a list of relevant keywords that you want to rank for and create pages for each one of them.
Internal Linking
Linking plays a crucial part of SEO in real estate, so you can use it to help improve your rankings. Include at least two links that lead to other pages in your website. This way, visitors can find more details about related topics. Internal linking will also make them stay in your site for long, which is good for search engines.
Publish content regularly
Consistency is key. Remember, search engines love content, and if you add and update relevant content regularly, then search engines will reward you by recommending you to users. Besides, when prospects associate your website with fresh and quality content, they are bound to see you as an authority in the market.
Use social media
Today, almost everyone is on social media. You can use this to your advantage and share your content widely across all platforms. This will not only put your name out there, but it will also help you direct prospects to your website, in the process, improving your SEO.
Build a relationship with other real estate professionals
You have to have a healthy relationship with other realtors, real estate bloggers, and other people within the industry. Your goal should be to collect links. Inbound links from authority sites give your website a higher Google ranking.
Get professional help
Sometimes it is easier to focus on what you do best, and leave the rest to the professional. So, if all these sound like rocket science, you can talk to your property website design professional about your SEO needs, and let them take care of it.