Why Website is Important for Your Business?
Building a Website means taking your Shop, Business or Services Online. Having a website can boost your business significantly. It improves brand awareness and sales. Most Customers today look for a Brand online before reaching out to the Actual store, Websites build trust among customers. And having a strong online presence is important in today’s world to build and grow business also website helps people in need to find legitimate business.
Internet Penetration Rate in India has reached to 47% which was just 4% in 2007 that means nearly half of 1.36 Billion People are using Internet. Which means these people can find your business online and can be into potential customers.
Establishing Trust and Social proof –
- Now a days, People look for businesses and services online before coming to the actual store. They look for legitimate businesses that can be trusted.
- Having a website increases your credibility that you are genuine and will provide good product and services.
- With the help of website you can show your user your catalogue and how you are different and better than your competitors.
- Website establishes trust and social proof by showing previous work
Samples and testimonials of Happy Customer.
Wider Audience Reach –
- Today around 749 Million people are using internet which is huge number of people .Definitely not all of them can be your potential customers but you can target them locally, geographically or on the basis of demographics.
- With such a huge reach of audience, you can show them your website on Google search results page.
- Large number of audience can visit your website and avail your services.
- Audience can look into your website and avail your services without coming to actual store.
Marketing your business Across Platforms –
- Marketing your product and services is one of the major reasons to build a website. It becomes easier for the potential customer to spot you.
- Marketing your product online with the help of various digital marketing techniques such as SEO and SEM can help you get traffic on your website.
- SEO is Search Engine Optimization means to optimize your site according to keywords in order to get higher ranking in SERP. You can also get useful link from other website that will link back to you which build a good repo.
- SEM is another marketing tool you can use. SEM is displaying your Search, Video and Display ads in Google. On clicking your ads the user will be routed back to your website. Thus increasing traffic on your website.
24/7Online Presence and Customer Support –
- Website is like a virtual store where your user can visit, choose, avail or buy your services 24/7 it is accessible to anyone who has an internet connection .Even during non-business hours they can get information they need.
- Websites make sure that information is made available to the user at the comfort of sitting at their homes.
- Customer Support is the most difficult thing to do and achieve a happy customer base is very important for a business to grow but by building a website you can do customer support very easily and at the ease of their home.
- Customer support can be provided by FAQs where you can get a relevant query sorted quickly and Chabot help by providing relevant pieces of information.
- Having a website will not only improve your online sales figure but it will also increases your offline sales
You can drive traffic to your Website by running various campaigns and ads nearly 80% of people visit store online and buy same product offline. Which sates the need of the website?
Build a Stronger Portfolio –
- Not only websites help you showcase your products and services and sell them but today you can show them how your customers feel after using your service like if you are a travel business you can tell them everything where you planned trip, how families felt during the trip ,how was your stay.
- If you are a website design company like us you can showcase preview of your clients websites and video of clients how would they rate their services and why your service is better than others.
- Physical stores cost a huge sum of money, to open it can put a dent in your pocket for owning and renting place also we have to include furniture interiors and employee are also additional expenses that cannot be ignored .
- While setting up CMS website like word press ,wix ,and shopify is easy and can be built with little or no help. And cost a negligible amount of money compared to real offline store.
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