Brick & click store is a business model gaining rapid pace. Through this concept, merchants can sell to both online and physical visitors in a go. In other words, a retailer can not only run a physical store as well as an online store.
Ecommerce website design company like Cube InfoTech compiled a list of reasons why it is beneficial for your physical shop to be available online.
Read on to find what makes a brick-and-click store worthwhile?
1. Give a tough fight to online Czars
First and foremost; in recent years it is an ongoing war for survival for smaller businesses. Online czars like Walmart, Target, Amazon, etc. have secured most physical visitors by selling everything online, from nails to washing machines. All in all, shoppers too prefer to have items delivered at the doorstep. All this makes it imperative for shop owners to widen their horizons and tap onto the benefits of selling online. Today, with the help of a web design company in Toronto, one can sell their store’s products to online shoppers.
2. Unbound physical barriers for your store
Secondly, when one invests to build a stunning online store with the help of an E-commerce web design company, it allows you to sell to users from numerous locations, unbound by physical restrictions. And that too, all the while running your physical store.
3. Reach your users on social media
Thirdly, a company with a consistent presence on social media, has higher chances of success than only running a physical store. That being said, an online store has an E-commerce web design set-up that lets one create posts and share on the different social media channels in one go. Thus, saving you a lot of time and energy. Moreover, the reports from your online store helps you analyze your sales, visitors, trends, etc.
4. Inventory management is made easier with E-commerce web design
Last but not the least, an E-commerce web design has the provision of inventory management. This has two advantages. One, you get to have a compiled inventory management system to look after the online and offline store. Secondly, you can offer a click-and-collect service to the buyers thus increasing chances of a higher average order value.
As per studies, customers gain more confidence towards a retailer, if they have a physical presence. Moreover, Millennials and the successors are tech-savvy, thus making them exhibit higher online-shopping habits. The only way you get your physical store to them is by executing a brick and click store concept. E-commerce web designers like Cube InfoTech find brick and clock stores a fantastic tactic to provide clients with a handy way to enjoy both conventional retail service and internet buying.