Drip marketing is sometimes also termed as automated email campaigns, auto responders, lifecycle emails, email marketing automation. The definition of this concept is so simple. The emails are sent to a set of audience automatically as per the schedule. Let us understand this with an example.
A user has signed up for your email newsletter- you will be sending first email immediately thanking them for signing up followed by some other marketing related emails according to a schedule. This is not the only way you can send emails, emails can be sent as per triggers, the actions that were performed like making a purchase, leaving a review, etc.
These emails can also be termed as behavioral emails. Sending out these drip emails is not an easy task. There is a lot of planning and testing that goes in the backend before the marketers blast these.
They are the automated set of emails that will go out to a specific number of users at the same time. This way businesses get a chance to stay in touch with their users as soon as they sign up to the emails and newsletters.
The best thing about these drip emails is that they are pre-written and sent in queue to the recipients. There won’t be any need to write them manually. You can give a personalized touch to the emails by mentioning the user name, company info, etc.
All of this are done with the help of drip marketing software directly, you just have to set it up one time. Marketers use this drip marketing campaign to reach out to the right people at the right time. This will make a world of difference for your business and costumers too.
Drip Marketing Setup
A user has liked the content you are sharing on your website and wanted to sign up for your newsletter, you have to grab their attention by sending out a beautifully curated email just saying welcome and thanks for signing up.
If there is a user who has been lingering around one of your product pages but not making a purchase, you can offer them a special limited time discount which would prompt them to complete their purchase. Like this, being available to the users whenever they require with your emails is one of the best ways to reach out and stay in touch with them.
The beauty lies in the entire drip marketing automation. There can be multiple number of emails but none of them are sent manually. Depending upon the pre-set triggers, customer behavior and actions they take, these emails are sent immediately. You just have to define triggers as well as user segments and automation will take care of the remaining.
The one question here is- does drip marketing really work? Well, the answer for this is yes. According to a research conducted by email marketing company Emma, it has been proven that an email that is sent to the target audience, that is the drip emails, are 18 times more revenue than the regular broadcasting emails without any personal touch.
You won’t be surprised with this because the drip emails have a click rate of 119% and when there is catchy content in the email, it is imperative for the readers to click it which can eventually make them a buyer.
These statistics may surprise you given that you won’t be spending a lot of time and effort into drip email marketing. The content that you share can be reused for different customers, all the mails are sent out automatically,
These drip campaigns can be customized according to your requirement. You can educate the users, reward the best ones, etc. Apart from all that you can pinpoint the required user groups with drip emails, segment this email list, and reach out to the right people at right time.
The lists can be segmented according to your requirement. You can divide the lists based on purchase history, demographics, the emails that particular user has opened in past thus leading to more conversions, and less unsubscribes.
Anything too much is going to annoy the users. This is the reason why you have to focus on sending emails in batches. The segmentation of these emails should be done the right way so that your customers will receive it right on time without any hassle.
Wrapping it Up
Hope now you got to understand what drip marketing is and how you can set it up. For every business irrespective of the field you are in or size of the business, it is quite important to focus on segmentation of audience and sending targeted emails to them.
If you are ready to get your drip marketing started, then Office24by7 is here to assist you. Our advanced drip management tool can help you with lead nurturing, integration and many more. I know you want more details, give us a call on +91 7097171717 or email us at [email protected].