What do you need for the best App engagement – B2B, B2C and B2E or all three?

When it comes to implementing mobility and apps to a business based on one among the B2C, B2E, and B2B scenarios, or all of them, which one between treating them separately and together is the best strategy?

Usually, you will see a separate mobile app for all these above mentioned enterprise domains, but it is not the best way.  An app created for business-to-employee interaction will hardly have anything common to serve the purposes of business-to-consumer interaction. Some developers will advocate having a single app for a single object, but with more than one app created to attain a single object, there are chances of things beginning to scattered and unmanageable.

Let’s take an example of a mobile app for the retail store assistants who need information about customers’ history, preferences, and about the product catalog accessibility, offers and promotions. But wait, this all information is required by customers too. Both types of users need the same components. This will, of course, help the assistants of a store as if they would see the same data as viewed by the customers. Why can’t a single app serve to both the assistants and the customers who have the same purposes to solve through an app?

The approach also applies to other sorts of customer-facing apps to be used by employees. Bank tellers, sales teams, health professionals, advisors and flight attendances need apps similar to customer facing applications. But instead of creating two difference apps, the best way is to merge them both, which will certainly bring in several advantages.

Consider merging B2E and B2B domains at first. A business working with other businesses, suppliers, partners, manufacturers, distributor, and dealers may use a single app to aid both the employees and the customers. Now more and more organizations are focusing on such apps which can run on the mobile devices of their partners across their value chain.

Employees will be able to interact with the partners of the business; each one of them to hold own devices and to work with similar apps. They will use similar functionalities and data which will further enhance the user experience….

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Cleaning up the chaos

When the similar domains are consolidated, IT and organizations meet significant benefits. Every industry has multiple suppliers, environments, tools, testing-approaches, contents and design-styles for a single process. By consolidating them all, the process will be simplified for apps, APIs, and back-end integration services.

The cost of building, providing support and future enhancements to the app will be reduced and, the unified user experience will provide better results. Also, the business will rapidly launch apps and the updates for it.

So there are multiple of advantages associated with the consolidation of B2B, B2C, and B2E into a B2X app, but there are certain challenges which are as follows:

  1. Ownership: Who will own the mobile app? This will, of course, be a challenge especially when several domains are consolidated. It will be hard to decide a single ownership of all mobile apps. Without a single ownership, there would be an utter situation of confusions which will further distract the work of every department connected to the app. Make sure that the ownership related issues are resolved before the implementation of the app.
  2. Domain maturity: As depending on the industry, apps for consumer-purposes evolve through several maturity iterations. On the other hand, employee apps are at a functional level and, the apps for B2B may be isolated and rare. They have different maturity levels which should naturally be kept in mind while developing the concept of a B2X app. Failure at assuming the domain maturity can also cause several sorts of issues.
  3. APIs integration and micro-services – In most cases, they are unbelievably already to be mature and usable. Progressions in this area need to get in cycle with the apps.
  4. Cost:The cost of the creating a B2X app through consolidated approach should be balanced. Of course, the balancing of the cost should be the key motive because of which several enterprise apps are brought into a single app.
  5. Design and branding principles: The design and branding principles will vary across consumers, employee and business.

The feasible approaches to attain such apps are as follows:

  • Consolidating particular features across all apps; from designing to development
  • Consolidating all services across a subset of application

Adopting the second approach delivers greater benefits. It helps in establishing a full DevOps – a clipped compound of “development and “operations” along with assts and accelerators

After dealing with the challenges as well as resolving the issues, you will be able make a B2X app which is based on one of the B2B, B2C and B2E, or all three.

Author Bio :- James Stewart is the technical writer of Mobilmindz that helps startups and enterprises in mobile technology and having a great experience in e learning app development, finance app development etc

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