What a designer should know besides design?

Pinacle Web India offer best web designing services in Navi Mumbai, it provides various services include e-commerce website designing, website development, social media marketing, search engine optimization, mobile app development, email marketing, sms marketing and other services.

A little about SEO

What can be related to internal optimization and what affects website promotion:

  • Semantic core
  • Download speed
  • Optimization of code and graphics
  • Alt and Title Attributes
  • SSL
  • Relinking
  • Micro data
  • txt and XML
  • Lack of duplicate pages and much more …

This is not a complete list. I gave as an example what came to my mind right away, without a checklist.

What SEOs do

  1. They conduct a technical audit of the site, identify errors, draw up a technical assignment for developers and monitor execution. There are specialists who fix bugs themselves (usually they are webmasters and SEOs rolled into one).
  2. Do usabilityanalysis . This includes the ability to analyze the top rankings of competitors’ sites. Then, taking into account the analysis, a plan is drawn up for the development of the client site.

Does a designer have to know SEO

Of course, a designer who has an understanding of all of the above, earns additional points in the eyes of the client, as he can give advice and consult on the main points. But he should not know and understand this. Website promotion is a completely different service.

On the other hand, a lot of Title designers have appeared now. And if you are one of those who make turnkey websites (albeit in a designer), then you must know SEO at least at a basic level.

An example of what is available for optimization in the Title Publishing settings:

  • H1-H3
  • Alt
  • Title
  • Description
  • Keywords
  • Open Graph
  • Sitemap
  • txt

Most sites lack H1. Others have it, but it comes after H2 and so on … It seems that the designers have not heard of basic optimization at all.

Correct title tags are very important for indexing and ranking pages.  I’ll just show you with an example:

How to make headings not necessary:

How the headers should look in the site code.

They should not just be wrapped in a div, but should have h1-h6 tags.

By the way, title only has h1-h3.


A designer should not be able to write texts for a landing page, and even more so, optimized for key queries, blog articles.

You should be able to tell good from bad copy when it comes to a landing page or text for the main page of a multi-page site. It’s enough.

Copywriters are involved in the task. You will be surprised, but not every copywriter writes SEO texts.

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