Understanding eBay Seller Fees: A Comprehensive Guide

Insertion Fees

  • What Are eBay Seller Fees? For most casual sellers, listing items on eBay is free. However, if you list more than 250 items per month, you’ll incur a $0.35 insertion fee per listing.
  • Category Exclusions: Note that certain categories may be exempt from insertion fees.
  • Tip: If you’re a high-volume seller, consider an eBay Store subscription for more free monthly listings and other benefits.

2. Final Value Fees

  • When Do They Apply? When your item sells, eBay retains a portion of the sale price as the final value fee.
  • Percentage: The final value fee is 13.25% (or lower, depending on the category) of the total sale amount.
  • Per Order Fee: Additionally, there’s a per order fee: $0.30 for orders under $10.00 and $0.40 for orders over $10.00.
  • Category-Specific Rates: Different product categories have varying final value fees.
  • Most categories: 13.25% on the total sale amount up to $7,500, calculated per item.
  • Sneakers (over $150): 8% on the total sale amount.
  • Guitars & Basses: 6.35% on the total sale amount up to $7,500.
  • No Fees for Unsold Items: If your item doesn’t sell, you won’t incur final value fees.

3. Optional Listing Upgrades

  • Subtitle and Reserve Price: While creating a listing, you can choose optional upgrades like adding a subtitle or setting an auction reserve price.
  • Additional Fees: These features come with an extra fee, regardless of whether your item sells.
  • Promoted Listings: Boost visibility by promoting your listings (ad fee only if the item sells).

Tips for Cost-Effective Selling

  1. Optimize Your Listings: Craft compelling titles, detailed descriptions, and high-quality images to attract buyers.
  2. Bundle Items: Consider bundling related items to save on insertion fees.
  3. Monitor Your Store Performance: Regularly review your sales and adjust your strategy accordingly.
  4. Leverage Promotions: Use eBay’s promotional tools to attract buyers without incurring additional fees.


Understanding eBay’s fee structure is crucial for sellers. Whether you’re a casual seller or a seasoned pro, knowing the costs involved helps you make informed decisions. Remember, eBay’s goal is to simplify fees so you can focus on maximizing your sales.

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