Bulk SMS marketing is the best technique that many businesses use for growth and success. Bulk SMS services are considered to be the most preferable method for any kind of business. It has a success rate of more than 94%. In this blog, we will see their types and advantages in detail. Let’s understand every concept in detail for your complete knowledge. First, we will look at the types of bulk SMS marketing.
Types of bulk SMS marketing:
There are several types of bulk SMS services, but here I will mention the top 3 most popular SMS marketing services.
A promotional bulk SMS refers to a marketing communication sent to a large group of people simultaneously through text messaging. It is a cost-effective method for businesses to promote their products, services, offers, announcements, or any other marketing content to a wide audience. These messages are usually concise, persuasive, and customized to encourage recipients to take action, such as purchasing a product, visiting a store, or subscribing to a service.
Related Article: What is the benefit of bulk SMS services?
Transactional bulk SMS is a type of communication sent to customers or users after they have completed a transaction with a company or service. These messages serve to provide the customer with important information or updates related to their transaction, such as order confirmations, shipping or delivery notifications, payment confirmations, account updates, or transaction receipts.
Some common examples of transactional messages include:
- Order confirmation: sent immediately after a customer completes an online purchase, confirming the details of the order.
- Shipping/delivery notification: sent when an order has been shipped or is out for delivery, including tracking information and estimated delivery dates.
- Payment confirmation: Sent to confirm that a payment has been successfully processed and provide an overview of the transaction.
OTP bulk SMS:
OTP bulk SMS refers to the process of sending large numbers of one-time passwords via SMS to a group of recipients simultaneously. This method is commonly used by businesses for two-factor authentication (2FA) or verification purposes, where users receive a unique code via SMS to authenticate their identity before accessing certain online platforms or services.
To send OTP bulk SMS, businesses typically use SMS gateway APIs or bulk SMS service providers. These platforms enable businesses to upload a list of mobile numbers and send one-time passwords in bulk. This process can be automated, allowing businesses to send OTPs to a large number of recipients quickly and efficiently.
OTP bulk SMS is a secure and reliable method for confirming user identities, as it requires the user to possess both their mobile device and the correct one-time password to gain access. It is commonly used in industries such as banking, e-commerce, healthcare, and online services that require an additional layer of security to protect sensitive information or prevent unauthorized access.
Advantages of bulk SMS:
Bulk SMS has uncountable benefits. Let’s see some of the most important benefits we need to keep in mind.
- Cost-effective: Bulk SMS is a relatively low-cost method of communication compared to traditional advertising channels like print media or television. Businesses can reach a large number of people in a short period of time.
- High open and response rates: SMS messages have high open and response rates compared to other forms of communication. Studies have shown that the open rate for SMS is around 98%, with most messages being read within a few minutes of delivery.
- Instant delivery: SMS messages are delivered instantly to the recipient’s mobile phone. This ensures that the message is delivered and read in a timely manner.
- Wide reach: With the increasing use of mobile phones, bulk SMS allows businesses to reach a wide audience, including customers in remote areas where internet access might be limited.
- Personalization: Bulk SMS allows businesses to personalize their messages by addressing individuals by name or including relevant information. This personal touch can help build a stronger connection with the recipient.
- Easy to track and measure: Bulk SMS platforms often provide detailed analytics and reporting, allowing businesses to track the success of their campaigns. This data can help businesses refine their messaging and targeting strategies.
- Increased customer engagement: Sending personalized and timely messages to customers can drive engagement and encourage action. This can include promoting sales, offers, discounts, or reminding customers about upcoming appointments or events.
- Automation: Bulk SMS can be automated, allowing businesses to schedule messages in advance or set up triggered messages based on specific events or actions. This automation can save time and effort for businesses.
- Integration with other marketing channels: Bulk SMS can be easily integrated with other marketing channels, such as social media or email marketing, to create a cohesive and comprehensive marketing strategy.
- Easy opt-in and opt-out: Customers can easily opt-in to receive SMS messages from businesses by sending a keyword to a dedicated short code. Similarly, they can opt-out by replying with a keyword or requesting to unsubscribe. This ensures that businesses only communicate with interested and engaged customers.
There are many marketing techniques available on the market for rapid growth. But bulk SMS marketing is the most successful and guaranteed technique. There are many bulk SMS service providers on the market, but I will recommend “Shree Tripada” for it. Personally, I have taken advantage of its services, and I am fully satisfied with them. It provides 24*7 customer support for all kinds of services related to bulk SMS, and in addition, it’s cost is much lower than that of other bulk SMS service providers. We will bring you another knowledgeable and valuable blog soon.