Myofitness is a myotherapy clinic located at the heart of Melbourne’s CBD near Queen Victoria Market. Myofitness was founded by Elizabeth Ruach, who wanted to change the normalisation of being in pain, especially chronic pain in our society. Elizabeth wants to empower and help people who are constantly in pain and are struggling to get a long-lasting solution for their chronic pain through a patient-centred natural treatment plan. The truth is chronic pain has the debilitating potential to ruin quality of life and take away the simple pleasures of life such as an active lifestyle and a relationship with the people around us. But pain does not have to ruin our lives, nothing deserves to take away our happiness.