This article is going to highlight a few effective tips on making your Magento-built store’s product pages more impressive and informative. Read on and increase the visibility of your store’s product pages.
What do you mean by a great e-store?
Well, multiple answers are available to this question! An intriguing website design, plenty of services and products, a remarkable and user-centric customer service and what not! However, it has been often noticed that the e-merchants skimp on the content of the product pages, which are equally important as other aspects.
Most of the times, in case of an online store, efforts are mostly given to add plenty of products to the catalogue along with optimising the pages for the SEO purpose. But, if you don’t make the content of the product pages as per the standard, when potential customers will land on the pages, what they will find is nothing!
As a result, when the visitors or the potential customers will not find what they are looking for, they won’t give a second thought before abandoning your website as thousands of other options are available in today’s vying market.
Here is a list of a few effective tips to make your eCommerce product page more intriguing and informative.
Use Attention-Grabbing Catchy Title
Even though judging a book by the cover is not a wise thing to do. Still, people tend to judge a product or an online store by the product page title, which can be compared to the book title here!
Hence, for the products on your online store, you need to give such titles that are not only concise but descriptive as well. Also, adding a focus keyword in the title helps to increase product visibility.
If you want to stand out in the market from other similar types of products, you have to come up with a unique title to grab the attention of the online visitors.
Display All the Variations of Product Colour
If a particular product is available in multiple colours, it is better if you can show that product images in all the available colours.
Suppose, a dress is available in both yellow and green colour. Now, while uploading the product images, it is advisable to upload the dress in both colours so that the visitors can get an idea about both the colours how it will look! In this way, customers will not be in doubts and that will encourage them to make a purchase as well.
Use High-Quality Product Images, Product Videos, and 360-Degree Views
While making an online purchase, the customers have to rely only on the product images that you provide on the eCommerce site. They can’t see the products physically. Hence, uploading high-quality product images is essential. Thus, the visitors can check the products in details.
Nowadays, uploading product videos has become a trend. Rather than the images, videos are more effective as the visitors can get a more realistic view of the products. Thus, product videos can significantly enhance conversion rates.
With the 360-degree product view, online shoppers can see a particular product from different angles with a realistic approach.
Add Detailed Product Description
If you own an online garment store, starting from what materials have been used to the preferred method of washing that particular product – everything should be mentioned in the product description. All the necessary product details will help the visitors to understand whether this is the product they are looking for or not.
You should highlight the points on the product benefits and features including the points on how it is different from the other similar products. Adding bullet points is preferable as it helps in increasing the content readability. Also, adding details on product warranty, a user guide etc. are preferred.
Addition of FAQ Section
Most of the time while making an online purchase, online shoppers have many common questions in mind to ask about the product and about the product shipping details. Also, in case, an online buyer wants to return a product, what he or she has to do is another big question!
Your website FAQ section should include all the details regarding the factors mentioned above. It will not only save your time to give a reply to the individual customers but will help in increasing customer satisfaction as well.
Enable Third-Party Product Reviews on Your Store
While buying something from an online store, the interested customers have a tendency to go through the product reviews given by the customers, who have already bought the product and using it. Thus, the interested customers get the confidence to make a purchase.
This does not mean only positive reviews will be there. Keep some negative reviews as well to increase the product reliability. Also, from these product feedbacks and reviews, you can get new and innovative ideas to improve the product.
Another important point is to respond to the reviews. It will help in building trustworthy and strong customer relationships. If you are using a Magento-built eCommerce store, “Detailed Product Review” is a great Magento extension for product reviews. A Magento expert can help you to set it up in your store.
So, these were a few tips to make your online store’s product page more effective!
If you are thinking of starting your online business venture, you can opt for Magento eCommerce development to make the store more user-centric and intriguing.
Jonathan Paul is a veteran Magento website developer of a Sydney-based popular Magento eCommerce development company. Need to hire Magento Programmer at affordable cost depending on your project requirements? Simply GetAProgrammer. For more information, you can visit the official website and can follow the LinkedIn page of GetAProgrammer.