Social media helps businesses & individuals to connect with their audiences and share their ideas with the entire world. Today, 58.4% of users spend more than 2-3 hours a day on social media, according to statistics. It is undeniaIn recent years, social media has played an increasingly crucial role in our lives.
As most of their potential audiences are present on social media, every business strives to establish a strong presence there. In order to stand out from their competitors and also attract the attention of their audiences, brands face a dilemma regarding what content to share.
Although social media might seem easy to use, it can be tricky when it comes to sharing content. Preparing a social media calendar might be helpful in such a case.
What are the benefits of a social media calendar?
Content calendars are just as essential as personal calendars. Your calendar helps you keep track of things that are approaching, things that you need to prepare for, and things that might need to be rescheduled.
The purpose of creating a social media content calendar is to schedule your social media posts around significant events, dates, and holidays. As a result, you are less likely to have to scramble to come up with a post at the last minute. Creating a social media calendar will not only reduce stress, but it will also drastically decrease planning time – since you’ll already know when you need to post and for which event.
Tips to create an unique social media calendar
- Check previous months stats
Keep track of your insights at all times. Make sure you keep an eye on the posts you have shared on various social media channels. Knowing what kind of content your audience loves might help you determine what kind of content to produce. Furthermore, you can also find out what day and time works best for you.
- Get to know your audience
Audiences serve as your honest jury. They are more likely to engage with your posts when your content is unique. Pay attention to what your audiences are sharing. Discover what kind of content gets the most engagement. You can become a great brand by capturing the emotions of your prospects and providing them with what they want.
- Plan a theme
The theme of a social media page should immediately catch the attention of your audience. You can use themes in your designs in addition to templates and colours. It also refers to the type of content you are sharing. We suggest creating a weekly theme and extending it throughout the entire month. Every Monday, you can share a fact, every Tuesday a meme, and so on. Keeping a theme in mind is always helpful whenever coming up with new ideas.
- Create the content & plan the visuals
Content should be planned according to the theme. Content should be short, simple and straight to the point. Don’t be afraid to take risks. Authenticity is key. You should use high-quality and clean visuals, cliparts, videos, gifs or images. Follow a particular template for all the images of the month. Make your page look appealing. Placing random images with a context or theme can be messy and won’t grab the audience’s attention.
- Identify the channels
Be sure to choose the right channels for sharing your posts. You might be able to find 2-3 great channels where your audience spends most of its time depending on your niche. You might want to concentrate on one or two of these channels rather than trying to dominate every channel.
Despite its difficulty, sharing your own ideas regularly will play a significant role in establishing your business’s presence on social media.
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