A website design is the foremost touchpoint with your targeted audience. And, it can be the last one if not practiced wisely.
As we all know that choosing the best theme for your website is the foundation for online success. So, here are 8 proven tips to consider while choosing a BigCommerce theme for your business.
Responsiveness is a term related to varying screen sizes across different digital devices like smartphone, tablet, desktop etc.
Approximately >50% of today’s population tend to open websites on their smartphones. Considering this, you need to choose a BigCommerce theme that can provide you with a highly responsive website that does not clutter the portions of it on various devices.
(2)Scope of customization
BigCommerce theme customization is linked to enhancements of any default functionality or feature of a theme.
For e.g., if you have purchased a theme and it doesn’t offer you the required banner or promotional space, then it should enable you to insert custom coding in the core software to achieve the same.
There is no use to purchase a BigCommerce theme that doesn’t allow you to stretch its functionalities once you start growing with an increasing customer base.
As this subtitle suggests, you chosen theme should be compatible across cross-browser i.e. it should offer the same performance on different browsers like Chrome, Mozilla or any other.
You can not restrict the audience to use a particular browser to use your website. They may be preferring different ones when it comes to priority or ease of access. So, it is essential to look for this cross-browser compatibility aspect prior to choosing the best fit.
(4)Appealing Layout & template
BigCommerce theme store is a deep ocean of many distinctive themes serving different industry’s purposes. For e.g., It has a list of industries mentioned over there consisting of Automotive & Industrial, Books & Entertainment, Fashion & Jewelry, and many more.
So, you need to find the best fit that can provide you with appealing layouts & templates that serve your industry’s needs. Choosing a BigCommerce theme that appeals to your targeted niche is a stepping stone towards your destined growth.
Seo or search engine optimization should never be ignored when it comes to setting up a profitable online business.
In context with BigCommerce themes, always look for the regular scripting practice and other requisite HTML/CSS coding that attract the bots to index your BigCommerce store on search results.
(6)Social media integration
One of the most influential and productive digital platforms nowadays is social media platforms like Facebook or Instagram. Millions of users are active on them and it contributes hugely to their purchasing decision from other businesses.
Apart from any other standard BigCommerce theme need, you are always required to have some review or rating section on your website. The reason is that it provides you with the adequate user-generated content.
Every user-generated content (in the form of reviews, ratings or sharing) helps you to achieve a trust factor among your targeted traffic.
Therefore, you need to opt for those themes only that provides you with a proper social media integration on your web store.
Technology is dynamic in nature and is constantly being supported by many experts worldwide. Multiple coding standards or technological trends come in existence every month or year.
So, whenever you look for a BigCommerce theme just make sure that it is built on the latest trends that are the need of the time and further, helps you to remain competitive in the industry.
In the complete BigCommerce setup, you can forget about your users, after all, it is all about and for them only.
Offering them an easy to navigate platform, easy to use features or functionalities, simple back to top button, call-to-action buttons, search bar etc. are must to have in a theme.
Always look for BigCommerce theme with one thing fixed in your mind that it contributes to a great extent on your website to stand out in the competition.
A cluttered look with complex functionalities of any specific theme is enough to damage your online presence. So, make your decision wisely while considering all the above-mentioned tips.