Google advertisements were launched two years after when Google had become the most followed website of the world. Then Google came up with the advertising platform called Google Adwords.
Google advertising is a paid platform where businesses have to pay a good sum of money to get indexed in the Google search result page. All this process lies under an ultimate marketing channel called PPC i.e. Pay-Per-Click. Under which, advertisers have to pay money whenever their ads get clicked by searchers.
It’s very simple and straightforward that the more clicks your ad will get, the more lead will get generated for your business. Therefore, your brand awareness gets enhanced to an extremely exceptional level.
Does Google Advertising Works?
I want to give the answer to this question to you via some statistics. Google Advertisements consist of a click-through rate of nearly 8%. Showcased ads get 180 million impressions every single month. Users who pay Google for ads get about 65% of the clicks. According to a survey, about 43% of customers buy something they have watched on YouTube ads. So, the one word answer to this question is Yes. Google advertising works and generates good and potential leads for your business in turn great ROI.
Why You Should Advertise On Google?
Google is the most used search engine platform of today’s times. Google received about 3.5 billion search queries every single day. Besides, Google advertisements have been there from around twenty years and gained top-notch expertise in paid advertising. Google is not something that anymore has to prove its authenticity. Every second person used it in order to get answers to their queries. The answers provided by Google to users are a combination of both organic results and paid ads.
According to Google, advertisers make around 8 dollars for every 1 dollar they expand on Google ads. It will be one of your biggest reasons to consider Google advertising prior to all other forms of advertising.
Want to hear some more reasons? Not to mention, your business rivals are using Google ads and may make greater revenue in comparison to your business. As we all know Google advertisements get mentioned at the top of the Google indexing. As a result, organic searches get pushed down and therefore may decrease the ranking of your business.
Pay-per-click is one of the best elements of online advertising. And if you want to use it like completely, then there is no such thing better than Google advertising.
What Are The Most Important Terms Related To Google Advertising?
There are some common terms that will definitely assist you in managing, setting, and optimizing of Google advertisements like a Pro. You need to get acquainted with them in order to run successful ad campaigns for your business.
Ad-rank
Bidding
CTR
Ad-rank:
Your Adrank decides your attributes like position and much more. The higher your ad will rank the larger number of people get to see it and possibly click through it. Adrank is calculated by Quality Score multiplied by your maximum bid.
Bidding:
Google Ads depend on a bidding framework, where you as the advertisers chooses a most extreme offer sum you’re willing to pay for a click on your advertisement. The higher your offer, the better your rank.
CTR:
Your CTR is the number of clicks you will get on your ads as a ratio of the number of views your advertisement gets. A higher CTR demonstrates a quality advertisement that matches seek plan and targets important keywords.
These are some of the most crucial pieces of information you should be aware of vis-a-vis Google advertising for getting well-acclaimed online business presence.