The Problem: Traditional lead gen methods aren’t working in today’s digital world.
Why: Customers are online and expect digital experiences. Data allows for targeted marketing. Fintech innovation is fierce.
Stats:
- 73% bank online
- 60% of BFSI struggle with lead gen
- Digital leads convert 8x better
The Solution: Digital Transformation
- Content marketing educates customers.
- Social media builds brand awareness.
- SEO drives traffic to your website.
- Account-based marketing targets high-value accounts.
- Marketing automation streamlines tasks.
- Chatbots qualify leads 24/7.
The Future: Data, AI, and blockchain will further shape lead generation in BFSI.
The Takeaway: Embrace digital transformation for a steady flow of high-quality leads and long-term success.