The journey of fashion

Fashion has always been about expression. Expression amongst all its other forms is also determined by what one wears and how one carries oneself. It exists as a wide market which is dynamic, ever evolving and indifferent to everyone. But it was not the case always. Earlier fashion was restricted to a few people. When we talk about fashion in India, we are looking at a wider arrangement of castes, luxury, the privileged and the marginalised. It has been a long journey to reach to the stage we are at today. Although, the restrictions are still there but then there are people who challenge these restrictions and try to come out of the walls of judgement and societal pressure, and the ones who have been successful in their rebellions are the ones who have changed the face and meaning of fashion in India.

We cannot define fashion with a fixed meaning. Infact, it is open to interpretation. Anyone can define it the way they believe in it. Another word that everyone associates with fashion is ‘comfort’ and this, undoubtedly, is true. Not everyone is a jeans lover and not every girl likes a saree. It’s all about what they feel the most comfortable in. Then comes the part of mixing and matching. You Lady Star, with its collections, always supports the freedom to mix and match according to what catches one’s eyes. A successful pairing in an outfit comes with that one glance at the colours and style etc. And BOOM! The idea simply gets registered in your mind and the next thing you see is that you are trying it on and nailing the outfit.

But everyone is not always that lucky. Sometimes you know that the idea wont workout.

You Lady Star has always motivated its clientele to shine. After all we are all stars and we ought to shine! As the tagline says, ‘‘Be the star that you are!’’

As an online store for women, we always try to bring in the latest fashion trends in our collection. Be it accessories, footwear or tops and dresses. The biggest perk of shopping from You Lady Star is that one gets the option to get both ready made and customized outfits (depending on the outfit). There is tight competition in the online market and luckily as a store for women’s clothing we have been able to build a family of wonderful lady stars who shine all over the place.

By Simran | April 25, 2019


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