Nowadays every single business organization knows the importance of online advertising for their brand name and popularity. So, I am sure most of you are looking for running and displaying paid advertisements via Google or advertising your brands on Twitter, LinkedIn, Facebook, and many more. Many marketers also go for guerilla marketing to make promotions of their ads in a form of campaigns. So that they able to gain more effective and maximum results with an investment of less money.
Guys, are we missing something? I think we know clearly what we pass over. Instagram right!
It is completely valid to state that in today’s time no business can foster their brand image completely without advertising it on Instagram. Instagram advertising has become a lucky mascot for businesses to leverage their name in the most effective way. With over 1 billion monthly active users, Instagram can easily shift the marketing game in your court, if you want to.
What is Instagram advertising?
Instagram advertising is a tactic of posting sponsored content on the Instagram landscape to target a huge crowd of people. Instagram advertising could get used by different business for their own good reasons. Some people use it to promote their business services in a better way or some make utilization of it to generate more traffic on their websites.
As we know, Instagram is a visual platform. Its basic nature is engulfed under high-definition visual effects. That’s why videos are the best thing you can do to reach your potential customers quickly. You just need a well-curated video to make your audience persuaded enough to buy products of your business firm. So, eventually, Instagram video-based ads are the best when it comes to grow your business revenue to altogether another level.
What are the different types of Instagram video ads?
Below are some of the different types of ads you can post on the Instagram platform to promote your business label.
Instagram landscape video ad
This kind of video ads gets used basically for panoramic reasons. Landscape video ads can easily display a whole scenery under one frame. This type of video ads is ideal for advertisers who want to give a touch of larger than the live or cinematic approach to its viewers.
Instagram square video ad
The specifications of square ads are much similar to the specs of landscape ads. But while creating them, advertisers need to carefully check how the text, call-to-action, and other vital aspects displaying on the cell phone. Because there is a possibility that something gets cropped if you don’t create this type of ads cautiously.
Instagram vertical video ad
The vertical video ad format, perhaps the most found preset settings when you go for upload a video on any social media platform. This is said to be the most popular format of video ads. Stress more on the resolution aspect while creating this type of ads. Make sure the vertical resolution of a video and should be set with a minimum resolution of 600 x 750 pixels and an aspect ratio of 4:5.
Instagram carousel video ads
This is one of the most recently updated types of Instagram video ad format. It permits advertisers to display multiple brands and products simultaneously in a form of slides.
These are some of the most significant things one should know about Instagram advertising.