I often wonder about how I might add value to the coaching industry as a whole, not just my own Successful Coaching Business. I came up with ten ideas you might be interested to know, they are about making an impact and spreading a ripple of positive energy out into the world.
You never know they might inspire you to greater things…
- Create a professional Twitter Read 30 minutes a day then tweet a few business stories that you read and found insightful. Not only are you investing in yourself by staying up to date in the industry landscape you are also adding value by providing useful articles for others to read. If you use hashtags like #coaching #business #leadership #bizgrowth this will help you to plug into the online conversation.
- Be a curator of information. Read business books across different niches and recap them into 5000 words. Publish your summaries in your blog. Tweet out facts, stats, and other interesting data from those publications as well. The married C-level executive with global responsibilities and 4 kids will thank you…
- Pass along a book you’ve read to a business professional who you admire. Maybe they are in a position that you can see yourself in at some point down the road. You never know how or when they might return the
- Attend one or two business conferences every After those events write up a blog post which includes the high-level takeaways and post it on LinkedIn. You can also curate some of the best tweets from the conference and disseminate the links across Twitter, Facebook, and LinkedIn.
- Email 2 – 4 stories you found beneficial to a mentor or close contact in the industry who might also have a similar interest in the subject matter. They will appreciate you thinking of them and it might also maintain open lines of communication with that
- Connect together two individuals who can mutually benefit from knowing each other or working together. For example, let’s say you know a publication is looking for contributors to write for its site and a friend in the industry is looking to make a name for himself/herself in that space — you may then connect the two. You’ll email introduction both parties to each other, and let them take the conversation from there. The key here is not expecting anything in return for your kind gesture. It doesn’t work if you’re expecting some type of coaching offer or favor in You’ll remain top-of-mind with both parties, though. So, if a need for coaching opens up somewhere, they may think of you if they think you might be a good fit.
- Consider creating your own niche website/media channel where you interview industry professionals, This is a fantastic way to capture the industry’s attention. Richard Rierson has done this well with “A Dose of Leadership” and Christopher McAuliffe has had great reviews with “The Coaching Show”. I’ve been interviewed by both of them and received great exposure for my coaching practice.
- Plan a coaching/business conference online. This is much easier said than done, I get that (I know because I’ve run a few of my own over the years) however you don’t need thousands of people to attend in order for it to be a success. If 50 – 100 people attended to listen to a few great interviews/ webinars/panels that would be outstanding. You can also turn your recorded material into a Youtube channel and podcast series for ongoing
- Get interviewed on a podcast. There are a lot of podcasters that are actively searching for people to interview. Approach your favorite podcast hosts and let them know your background and expertise. If you are a good fit they will have you as a
- Be the best you can be. I am just talking here about being the best coach you can be, but also the best business leader you can be. The best human. What would it take for you to be the best industry leader? What role can you play in the evolution of the coaching industry and help us to usher in a new era of Executive and Business Coaching? What innovations can you bring?