Magento Development Services is the hot favorite amongst business owners when it comes to building an eCommerce website. It builds dynamic websites that sell well and help you to mint good money. But if you wonder what would work as a driving force for you to beat the competition and take you online Magento store to the top? We have come up with a solution. Well, there are a lot of factors that can help you do that; but one of the most important is, your Magento Store’s appearance.
Yes, your online store appearance matters a lot. Opting Magento Ecommerce Development and selling your products online is not only about the products or the inventory. You will have to consider the design of your webstore too. Let me simplify this with an example of a brick and mortar store. Supposing there was a jewelry store selling high-end ornaments. Would it make sense to have the products on display sitting on an old dusty table and a wall full of cracks? The answer of course, is no.
The same analogy applies to your online store also. The graphics of your website have to have credibility of telling the customer that you are the vendor they can trust. Respectively, the content has to be easily accessible for a natural browsing experience for it takes only a few seconds for the visiting person to decide whether to stay on the website or move one.
What Would be the Best Appearance for Your Online Store?
To make your Magento store look good, it is not necessary that you opt a high-end theme with some premium graphics. A simple theme can also work better than a premium one if you use it that way. Let us talk about 3 core characteristics of an appealing and interactive design.
- Relevance: The design should be relevant to your website offerings and create a harmony with the products.
- Consistency: Enrich your online store design by making it consistent across all the sections of the website.
- Neat and Clean: Don’t overload your Magento store with excessive elements. Simple and neat design stays interactive.
You can meet all these 3 core characteristics of your Magento store by using a good Magento theme. But there are also certain ways to use your design package and take the optimum use of it. To efficiently implement your design package and make your website looking perfect, you will have to successfully implement the Magento website.
How to Choose the Right Designing Package?
It is crucial to choose the design package that fits perfectly, with less development work and no errors. For this, you must have basic knowledge about your design package and its key files that smoothens its installation. Let us start by knowing the structure of a design package.
Two different groups of Package Structure:
- Theme structure: This group contains layout files, template files and locale files.
- Skin structure: This group contains CSS files, Images and JavaScript files.
The design packages contain the following files:
- Layout files: XML files to define areas of the pages and the HTML code of a page structure.
- Template files: PHTML files which contain HTML and PHP code to define the visual structure of the pages.
- Locale files: Files that are in use by language translations.
- CSS files: CSS code to give the elements a certain outlook.
- Image files: The image files used on the pages.
- JavaScript files: JavaScript files for example for a slider element on the front page.
If a theme is missing any of these files in a package, it will lead to a problem in future. With the Magento implementation of a theme fallback model such missing files creates issues in smooth installation. In other words, when Magento builds a page it first looks into the theme used in a given store view.
If there is a file missing it looks back into default theme within that same package. If it still does not find any file, it finally looks back into the base package’s default theme and finds a match. This is why these files are the base package that should never miss out in any way. These are the key to Magento’s fallback model.
So, if you also want to excel with a high customers base, you need to enrich the way your online store looks and works like. The more you mesmerize customers with your store, the more they will purchase from you.