With book sales solid and steady, there is a significant financial opportunity for self-published authors to become successful. But the flip side is taking on responsibilities traditionally handled by publishers. They include editing, cover design, marketing, printing, and book fulfillment for the customer orders you receive. None are daunting, but doing well requires considering each carefully and following an organized approach. Almost with the inception of your book, you need to consider them. Because in today’s world, people’s biggest concern is the quality of your book rather than how it was published.
It’s true some authors prefer the writing aspects and have less interest in the others. But as noted earlier, they are opportunities, and immersing yourself in the process is exciting. Finding a book cover design pro is an adventure, as is interviewing and selecting an editor. Ultimately, you’ll go with your gut instinct but avoid being overly impulsive. Before you begin contacting people, establish a process for your search and ask each candidate uniform questions so you can compare their answers. The trick is finding people with the right skills and working efficiently and comfortably with you.
When you publish a book, you keep all the sales proceeds, meaning your profit margin per copy can be much higher. But it depends on sparking healthy sales, finding economical, high-quality printing, and fulfilling orders on time. The most profitable place to sell a book is directly from your website because you don’t split the revenue with anyone else. It does require establishing a website with eCommerce capabilities. If you’re confident your book will sell, it is something to consider as a way to maximize your income. Each of these decisions depends on your goals and income expectations.
On the flip side, you may want to emphasize PR (media coverage) and personal visibility as your goals. Some authors are more interested in promoting themselves and their businesses than in selling copies and downloads of books. Every profession and industry today faces more challenging competition, and becoming an author sets you apart. Your book positions you as a thought leader with expertise in your field. The book may help you be invited to speak at events, appear on shows and podcasts, and host other opportunities. Becoming more competitive in your field will give your business a long-term boost.
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Address: 350 Sonic Ave, Livermore, CA 94551
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