Search Engine Optimization – A Guide to Improve Your Web Traffic

For any website business owner, the biggest challenge is to make the consumer land on their website whenever they search for a product or service like theirs. There is a cut-throat competition and any mistake can result in the loss of consumers. However, to stay on top of their game, many website owners go for mindless search engine optimization strategy. But, these strategies end up doing more harm than good to your website.

So, what is the right way to do SEO to increase organic traffic on the website? Follow these tips.

Optimize your website for the readers and not the search engines

For this, you must note down the profiling of the consumer that you are targeting. By doing this, you will know what type of content you should create to attract and engage the audience. When you create quality content, you automatically start resonating with your consumer. When you know your consumer, you understand their persona and the keywords they use to search for queries on the search engine. If you have been optimizing for search engines, it is a futile exercise. Doing this will make you stuff your website with keywords and then eventually, a penalty from the search engine. Therefore, connect with your consumer, the search engine will automatically be optimized.

Update blogs regularly

Adding blogs to your website regularly is one of the effective ways of increasing organic traffic on the website. When you have blogs on your website, it allows you to have customized and very persona-specific content on your site. This allows you to target the niche. But, it is important to note here that writing poor content pieces look like spams and can harm the website in the long run.

Use blogosphere

Blogsphere allows other site owners to read, link, and comment on other people’s website pages and blogs. If they are from the same market as yours, they can read and comment on your content and can also link your blog to their site and hence, attracting more people. Websites like Quora are a good start for an exercise like this. Spend some time on the site and answer people’s questions. But, stay authentic and answer those questions in which you have your expertise.

Long-tail keywords are your friends

Picking keywords can be tricky. Instead of picking the most popular keyword in the trend, try to target keywords that more specific to your product or service. Eventually, search engines like Google will identify your website as the perfect destination for those keywords and will give a boost to your site in terms of rankings. 

Get the metas right

Meta data is your opportunity to communicate with Google. Therefore, having the correct meta title, URL, and meta description is extremely necessary. It may sound really simple, but it is one of the most effective on-page SEO strategy. Work on every page of the website and ensure that the correct meta data has been put in.

Have quality content on the website

Publishing content on the website is important to get ranking on search engine. However, putting more content does not mean that you the liberty to compromise on the quality of the content. The more quality content on the website, the more highly likely it gets for the consumer to land on your website instead of competitor’s. 

Have interlinking

Keeping your website updated with content is important and once it is done, it’s time for some interlinking. You can interlink articles and blogs with each other to guide the consumer on the website. Interlinking is also an effective way of making the consumer stick to the site for a long time. 

Don’t ignore incoming links

Search engines, especially Google, give priority to websites that have incoming links. A website gets even more importance if these links are from some trustworthy website. To do this, you can ask your friends and family and maybe some industry experts to link to the website. The higher the number of incoming links, the better ranking your website will get.

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