The scalp care market has grown rapidly in response to the increased demand for hair care products that nourish and protect hair follicles and scalp. Scalp care products such as shampoos, conditioners, serums, and oils help maintain scalp health, treat various scalp conditions like dandruff, and promote hair growth. These products are formulated with active ingredients like essential oils, vitamins, and antioxidants that cleanse and moisturize the scalp while soothing irritation and flakiness. According to research, proper scalp care is essential for hair growth as a healthy scalp is better able to support follicles.
The Global scalp care market is estimated to be valued at US$ 14.8 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the scalp care market are Illumina, Inc., Eurofins Scientific, PerkinElmer, Inc., F. Hoffmann-La Roche AG, Natera, Inc., Yourgene Health Plc., Laboratory Corporation of America Holdings (LabCorp), BGI Group, and Quest Diagnostics Incorporated. These players are focused on expanding their product portfolio and introducing innovative formulations to meet the growing demand for natural and effective Scalp Care Market Share care products.
The rising awareness about scalp health and hair fall issues has increased the demand for specialized scalp treatments significantly. Products containing natural ingredients are gaining more popularity as consumers increasingly prefer gentle yet effective solutions. Another key factor propelling the scalp care market growth is the increasing adoption of advanced scalp analysis procedures to diagnose issues early.
Technological advancements are further enhancing the scalp care market potential. Integrating scalp microbiome analysis techniques with customized product targeting is allowing manufacturers to offer personalized solutions. Integration of smart technologies like IoT sensors is also enabling continuous scalp monitoring and condition tracking.
Market Trends
Early diagnosis of scalp issues through scalp mapping procedures and dedicated products to treat specific conditions are emerging as key trends in the scalp care market. Another notable trend is the growing popularity of scalp detox and exfoliation products that claim to deep cleanse scalp pores and remove buildup and pollutants.
Natural and herbal formulations featuring Ayurvedic ingredients are also gaining traction as conscious consumers prefer mild solutions. Sustainable and eco-friendly scalp care product packaging using recyclable materials is an ongoing trend to meet environmental standards.
Market Opportunities
The growing geriatric population prone to age-related scalp thinning and hair loss issues presents lucrative opportunities. Targeted product ranges for different ethnicities also offer scope due to variations in scalp and hair type.
Digital marketing strategies and online education around scalp health can help companies better connect with millennials and Gen Z who are actively researching beauty and haircare solutions. Streaming scalp analysis services online also provides opportunities for remote consultations and customized treatments.
Impact of COVID-19 on Scalp Care Market Growth
The COVID-19 pandemic has significantly impacted the growth of the global scalp care market. Lockdowns and social distancing measures implemented during the peak of the pandemic led to the closure of hair salons and spas. This reduced the demand for scalp care products in 2020. However, with people spending more time at home, awareness about scalp and hair care increased. Many looked for natural remedies and over-the-counter products to alleviate scalp issues like dryness and itching caused due to stress. Online sales of scalp care products gained traction as people preferred contactless shopping. Several companies enhanced their e-commerce capabilities to cater to the growing digital demand. With economies restarting activities and relaxations in place, hair salons and beauty salons are witnessing steady recovery. The demand for premium scalp care products is expected to rise in post-COVID times as consumers focus more on self-care and wellness. Companies are launching innovative formulations tailored for scalp health. Looking ahead, focus on research for natural active ingredients, customized product formulations and expanding omni-channel reach will be the key strategies for scalp care brands to gain market share in the coming years.
North America Dominates Global Scalp Care Market in Terms of Value
North America currently holds the largest share of the global scalp care market in terms of value. The United States accounts for the major revenue generator due to high per capita spending on personal care and beauty products. Easy availability of innovative hair care ranges through diverse sales channels and presence ofleading scalp care brands drive the North America market. Changing lifestyles, hectic schedules and pollution have increased scalp issues like dryness, irritation and dandruff in the region over time. This is encouraging consumers to invest more in specialized formulations to achieve healthy scalp and hair. Rising consciousness about all-natural and organic ingredients is promptingcosmetic companies to cater to the evolving needs through premium yet toxin-free scalp care products.
Fastest Growing Region for Scalp Care Market – Asia Pacific
Asia Pacific is projected to be the fastest growing region for the global scalp care market during the forecast period from 2024 to 2031. Rapid urbanization, increasing disposable incomes, growing millennial population and changing grooming habits are fueling the demand for scalp care in countries like China, India and Japan. Escalating air pollution levels that damage hair and scalp health has pushed Asian consumers towards dependable anti-dandruff shampoos and nourishing hair masks. Rising retail infrastructure, growing e-commerce, easy accessibility to international brands and aggressive marketing campaigns by scalp care leaders are supplementing market expansion across Asia Pacific. Emerging economies hold high potential for scalp care and hair care companies seeking new revenue pools.
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