Sales of Sun Protection Products will register a steady rise at a CAGR of 6.6% from 2021–2031

According to Fact.MR study, Sun protection products market analysis, the market is forecast to experience steady rise with its overall valuation reaching US$ 15.3 Bn in 2021. Sales are expected to surge at 6.6% CAGR through 2031.

Sun protection products play a vital role in safeguarding the skin from the harmful effects of ultraviolet (UV) radiation, thereby reducing the risk of sunburn, premature aging, and skin cancer. This research delves into the dynamics of the sun protection products market, analyzing trends, drivers, challenges, and future prospects.

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The sun protection products market has witnessed significant growth in recent years, driven by increasing awareness of the importance of sun protection, rising incidences of skin cancer, and growing concerns regarding skin aging. With consumers becoming more proactive about sun safety, the demand for a diverse range of sunscreens, sunblocks, and other protective products continues to soar.

Market Dynamics


  • Growing awareness of the harmful effects of UV radiation on skin health
  • Rising incidence of skin cancer, prompting preventive measures
  • Increasing consumer emphasis on skincare and anti-aging products
  • Expansion of the travel and tourism industry, driving demand for sun protection products in tropical destinations


  • Concerns regarding the safety and efficacy of certain sunscreen ingredients
  • Price sensitivity among consumers, especially in emerging markets
  • Regulatory challenges related to product labeling and claims
  • Seasonal fluctuations in demand, particularly in regions with temperate climates

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Market Segmentation

By Product Type

  • Sunscreen Lotions
  • Sunblock Creams
  • Sunscreen Sprays
  • Lip Balms with SPF
  • After-Sun Products

By SPF (Sun Protection Factor)

  • SPF 15 and Below
  • SPF 15–30
  • SPF 30–50
  • SPF 50 and Above

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Pharmacies and Drugstores

Competitive Landscape

The sun protection products market is highly competitive, with key players vying for market share through product innovation, branding, and marketing strategies.

Major players in the market include: L’Oréal S.A., Unilever PLC, Procter & Gamble, Kao Corp., Johnson & Johnson Services, Inc., Avon Products, Inc., Christian Dior SE, Beiersdorf AG, Groupe Clarins, Bioderma Laboratories, Burt’s Bees, Estee Lauder, Unilever, Coty Inc.

Recent Developments

  • L’Oréal S.A. is the leading player which holds 17% market share of the total sun protection products market. The company focuses on developing disruptive scientific and technological innovations in every cosmetics category. Company research & innovation regarding hair care products will rise as it strives to meet consumer expectations.
  • R&D capabilities of Johnson & Johnson Services, Inc. and Procter & Gamble Company has made them top competitors in the sun protection products market. Company business model relies on continued growth and innovation of product & brands, as well as creation of new innovative products.

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Future Outlook

The sun protection products market is poised for continued growth, driven by factors such as increasing consumer awareness, product innovation, and expansion into emerging markets. However, challenges such as regulatory scrutiny, ingredient safety concerns, and competition from natural and organic alternatives may impact market dynamics.

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