The global men’s swimwear market is projected to reach a valuation of US$ 402.2 million in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 3.2% to reach US$ 535.4 million by the end of 2032.
Product advancement in men’s swimwear is expected to drive growth in the market. Among various types of swimwear, swim trunks are anticipated to lead the target market and are expected to contribute more than 30% of the global market share over the valuation period.
The men’s swimwear market highly benefited from the great participation of men in swimming competitions and the availability of interesting scholarships for those qualified swimmers. For instance, Next college student-athlete (NCGA) offers a men’s swimmer scholarship for qualified athletes, these programs motivate the student to participate in swimming competitions.
The men’s swimwear market is a dynamic segment within the broader apparel industry, catering to the diverse needs and preferences of male consumers seeking stylish, comfortable, and functional swimwear options. Over the years, this market has witnessed significant evolution in terms of design, fabric technology, and style trends, reflecting changing consumer lifestyles and fashion preferences.
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One of the key drivers of the men’s swimwear market is the increasing focus on health, fitness, and active lifestyles among men. As more individuals engage in activities such as swimming, surfing, beach volleyball, and other water sports, the demand for high-performance swimwear that offers comfort, durability, and flexibility has surged. Manufacturers have responded by developing swimwear designs that incorporate innovative fabrics with features such as quick-drying, chlorine resistance, UV protection, and stretchability, catering to the specific needs of active men.
Moreover, fashion trends and style preferences also play a significant role in shaping the men’s swimwear market. Today, men are more conscious of their appearance and seek swimwear options that not only provide functionality but also reflect their personal style and identity. This has led to a proliferation of swimwear designs ranging from classic board shorts and trunks to more tailored swim briefs, swim shorts, and hybrid styles that blur the lines between swimwear and casual wear. Additionally, patterns, prints, and colors have become key elements in men’s swimwear design, with tropical motifs, geometric patterns, and vibrant hues being popular choices among consumers.
Another factor driving the growth of the men’s swimwear market is the influence of social media and celebrity endorsements. With the rise of platforms like Instagram and TikTok, where influencers and celebrities showcase their beach or poolside looks, there’s a growing demand for trendy and fashionable swimwear among male consumers who seek to emulate their favorite style icons. This trend has prompted brands to collaborate with influencers and celebrities to promote their swimwear collections, further driving consumer interest and engagement.
Key Segments of Men’s Swimwear Industry Research Report
By Fabric TypeBy Product TypeBy PricingBy Distribution Channel
- Nylon
- Polyester
- Cotton
- Spandex
- PBT
- Racing Suits
- Drag Suits
- Speedos
- Square Leg Suits
- Leg Skin
- Men’s Bikinis
- Swim Trunks
- Low Price Swimwear
- Mid Price Swimwear
- Premium Price Swimwear
- Online Stores
- Departmental Stores
- Specialty Retail Stores
- Monobrands Stores
- Sports Outlet
Furthermore, the men’s swimwear market has witnessed an increase in the availability of sustainable and eco-friendly swimwear options. With growing awareness of environmental issues, consumers are increasingly seeking products that are ethically produced, made from recycled materials, or utilize eco-friendly manufacturing processes. As a result, many swimwear brands are incorporating sustainable practices into their production methods, offering eco-conscious consumers a range of options that align with their values.
In conclusion, the men’s swimwear market continues to evolve and expand, driven by factors such as active lifestyles, fashion trends, social media influence, and sustainability considerations. With a wide range of styles, designs, and fabric technologies available, men now have more choices than ever when it comes to selecting swimwear that suits their individual preferences and needs, whether for active pursuits or stylish beachside lounging.
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Competitive Landscape:
In the competitive landscape of men’s swimwear manufacturing, prominent players include Amer Sports Corporation, American Apparel, Arena Italia, Dick’s Sporting Goods, La Perla Group, NoZONE Clothing Limited, Orlebar Brown Limited, Parah S.p.a, Perry Ellis International, Speedo International, and Triumph International.
To build a robust customer base, key market players are prioritizing product innovation and development to ensure enhanced comfort for their customers. Additionally, companies are focusing on geographic expansion and product portfolio enhancement through various inorganic growth strategies such as acquisitions, partnerships, mergers, and similar initiatives.
Recent Developments:
In October 2022, Amer Sports made its debut in the Chinese market by inaugurating its inaugural physical store in the Sanlitun district of Beijing. Uniquely designed, the store aims to foster a closer relationship with Chinese consumers, offering them an immersive experience.
In September 2022, Dick’s Sporting Goods revealed a partnership with DoorDash to facilitate on-demand retail delivery of sports goods and apparel. By leveraging this collaboration, consumers gain access to a broader range of communities, enabling Dick’s Sporting Goods to enhance its geographical reach and revenue streams.
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