If you own a smartphone, you would probably have downloaded a game that involved matching three items of the same kind and then clearing the board and winning points for succeeding like the Candy Crush. This game will have a few “power-ups” all throughout but the concept remains the same. It is just a game of simple matching. This concept can be very much applied to gamification in training and development.
Those matching games are essentially businesses and businesses, as we all know, exist because they want to earn a profit. This is why most of these games have set the game to have a few limits and eventually will force the players to spend in buying things beyond the limits. Below, we will explain more of these strategies and why they are applicable to the training and development in a corporate setting.
The Monetization Strategy
You might wonder how monetization connects with corporate training. The answer is simple. You train people in your business because you are looking ahead at the ROI or the return on investment. This means that when you are doing your training, you should already be clear about the business goals you want to achieve. You should know about the necessary steps that are needed in order to achieve these goals.
Playing matching games is just like that. You are spending money because you know that you can achieve your goals if you buy items and advantages.
It is All About Mastering Content and Not How You Play
In these games, it is inevitable that you will fail a level. That is just a fact. You could be spending all your available lives trying to get past that particular level and then not achieving it. Do you want to know a secret? It is not about how you play it. It is about noticing how the level is essentially the same no matter how many times you play it.
It is all about noticing that there are moves that you should do first and then there are moves that you should not do so that you can get past the difficulty of that level. That is what you want your trainees to learn. You want them to master what your business really is about and when they do, they become more knowledgeable about it and they will come up with better ways to move around and do their job much more efficiently.
There are More Things Outside the Game
Normally, you are not just confined within the matching game. Sometimes, you are presented the opportunity to reach out to your friends on social media in exchange for a few perks. Ultimately, you want your training to extend to what they have learned inside the training room because this is what will really help the trainees to connect their knowledge with what they will be doing at work.
Now, you just really have to sit down and properly strategize on how you can utilize the tools that are already existing in your company so that you can have a better gamification in training and development for your corporate employees. There will always be a solution and sometimes, these solutions can bring more advantages than what you already know.
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