Introduction to Custom Stickers
Custom stickers are specially designed stickers that are customized to promote a brand, product, or message. Unlike generic stickers, custom stickers feature unique designs, shapes, sizes, and materials tailored to a business or individual’s needs.
According to StickerIt, custom stickers are individually die-cut pieces of vinyl or other materials that allow for complete customization. They differ from regular stickers by offering the ability to customize the size, shape, color, imagery, and messaging.
The key benefits of custom stickers include promoting brand awareness through unique designs, providing versatile and cost-effective marketing, creating visually appealing graphics, and offering durability with long-lasting stickers. They are an excellent way for small businesses, marketers, and entrepreneurs to reinforce their brand and spread their message.
Promote Brand Awareness
Custom stickers are an extremely effective way to promote brand awareness for your business. Putting your logo, branding, and messaging on stickers means you can essentially turn your customers into walking advertisements. According to Why Sticker Marketing Campaigns are So Effective, Americans are exposed to 4,000-10,000 ads per day, so brand awareness is difficult to achieve. However, stickers stand out from the oversaturated advertising landscape.
Stickers are designed to be displayed publicly for extended periods of time. When you hand out branded stickers at events, trade shows, or in stores, people will stick them on water bottles, laptops, cars and other visible places. This creates repetitive impressions as the stickers are seen over and over again by different audiences in different locations. The branding stays “top of mind”, leading to increased awareness. According to Promotional Product Statistics, 83% of consumers can easily recall the brand on promotional items like stickers. Effective sticker marketing campaigns leverage the versatility of the medium to cut through the noise and effectively promote a brand.
Versatile Marketing
Custom stickers provide a versatile way to promote your brand across various touchpoints. You can design stickers to brand your products and packaging, creating a unified look. Stickers are great for swag and giveaways at events or tradeshows. According to https://www.stickeryou.com/blog/post/creative-guerrilla-marketing-stickers, many businesses use custom decals on storefront windows or company vehicles for roaming advertising. You can even include custom stickers in direct mailings to catch recipients’ attention.
With endless size, shape and material options, stickers make promotional branding easy across all your marketing channels. They provide a cost-effective way to get your brand and messaging in front of audiences in a visually appealing, creative manner.
Cost-Effective
Custom stickers are an inexpensive way to promote your brand. According to Sticker Maker – Make Your Own Custom Stickers, prices can be as low as $0.10 per sticker when ordering in bulk. With low minimum order quantities starting around 250-500 units, custom stickers are affordable for small businesses and startups.
Reddit users on r/podcasting discuss the affordability of custom stickers, with prices ranging from $0.19 to $0.75 per sticker when ordering 500+ units. As highlighted by PrintPlace, their bulk sticker prices go as low as $0.19 per sticker for orders of 1,000 units.
The inexpensive per-unit cost makes custom stickers extremely cost-effective for mass distribution at events, tradeshows, and promotions. Businesses can widely distribute branded stickers to raise awareness and drive engagement with new audiences.
Visually Appealing
Custom stickers allow businesses to create eye-catching designs using vibrant colors, images, and finishes that help them stand out. Studies show that color has a powerful impact on consumers. Bright, saturated hues tend to evoke excitement and capture attention, while muted tones convey calmness and relaxation (https://www.linkedin.com/pulse/psychology-color-marketing-alphagraphics-of-buckhead). Using colors that align with your brand identity on custom stickers is an effective way to reinforce recognition.
In addition to colors, custom stickers can utilize different shapes and sizes for visual appeal. Research on shape psychology indicates that shapes can elicit certain emotions and perceptions in people. For example, circular shapes and curved lines tend to feel friendly and approachable. Angular shapes with straight lines convey a bold, stable, professional image (https://polaritydesignteam.com/shape-psychology-in-business/). Leveraging shape and size strategically when designing custom stickers can help strengthen brand positioning.
Different finishes like glossy, matte, or textured also allow custom stickers to stand out. Glossy finishes appear vibrant and high-quality, while matte looks more subtle and natural. Textured finishes add dimension. Having options for different finishes allows brands to align the sticker material with their desired look and feel.
With the ability to incorporate eye-catching colors, strategically shaped designs, and unique finishes, custom stickers enable brands to create visual appeal that captures attention and reinforces branding.
Long-Lasting
One of the best things about custom stickers is their longevity and durability. Unlike paper flyers or signs, custom vinyl stickers can last for years with proper care and application. The vinyl material itself is designed to withstand exposure to weather, abrasion, and continued use.
Outdoor grade vinyl paired with special UV-resistant inks and laminate coatings allows stickers to remain vibrant and intact even after prolonged sun exposure. According to Box Print, standard vinyl stickers can last 1-5 years outdoors depending on the application. With a high-quality vinyl and UV coating, some stickers last 3-5 years outside. The vinyl material also resists moisture, allowing stickers to adhere even in wet conditions.
Beyond weatherproofing, vinyl stickers are extremely durable against normal wear and tear. They can handle being removed, washed, and re-applied multiple times while retaining their stickiness. Businesses often reuse promotional stickers for years by sticking them on new objects. The longevity provides continuous marketing and brand impressions over time.
Overall, custom vinyl stickers represent a cost-effective investment for long-term brand visibility. Their durability allows logos, messaging, and designs to be displayed reliably for years both indoors and outdoors.
Social Media Engagement
Custom stickers can be a fun, interactive way to engage your audience on social media and drive traffic to your profiles. Brands can create custom stickers and filters for platforms like Instagram, Facebook, and Snapchat. These can be used in Stories, posts, and messages. Some ideas for using custom stickers for social media marketing include:
Contests and Giveaways – Run a contest where users have to use your branded sticker or filter and tag you. This increases brand exposure. You could give away free samples or swag to contest winners.
User-Generated Content – Encourage users to get creative with your stickers. For example, Red Bull often runs contests asking people to take videos or photos using their custom stickers. This user-generated content can then be re-shared by the brand.
Drive Traffic – Add your profile name or website URL to branded stickers. Encourage people to use them and share them to drive more visitors to your social channels. According to one source, custom stickers can boost traffic by over 20% (https://alexanders.com/blog/the-10-most-successful-sticker-marketing-campaigns/).
Interactive stickers help create a fun branded experience on social platforms. They encourage audience participation and content creation around your brand.
Design Considerations
When creating custom stickers for your brand, it’s important to carefully consider the design to ensure it aligns with your brand identity and achieves your marketing goals. Here are some key design tips:
Match your brand style guide – Your stickers should be on-brand, incorporating your brand colors, fonts, and other visual elements from your existing style guide. This helps reinforce brand recognition. See the example from Design Hill.
Use legible fonts and messaging – The text and graphics on your stickers need to be clear and legible at both large and small sizes. Avoid intricate fonts and instead opt for simple, bold fonts. Keep messaging short and impactful. See Comgraphx’s tips.
Consider size, shape, and materials – The size, shape, and material of your sticker impacts usage and versatility. Smaller stickers work for promotions while larger ones are good for branding. Die-cut shapes allow creativity. Satin, gloss, or matte finishes also affect the look. See Online Labels for material tips.
Where to Order Custom Stickers
When it comes to ordering custom stickers for your business, there are many great printing companies to choose from. Some of the most popular and highest rated include:
BoxPrint – Box Print is consistently ranked as one of the best sticker printing companies. They are known for their high-quality stickers, fast turnaround times, and excellent customer service. Their prices are also very reasonable.
StickerApp – StickerApp offers high-quality custom stickers with a huge range of shapes, sizes, and materials to choose from. They have fast production and shipping times. Their online editor makes it easy to design custom stickers.
VistaPrint – VistaPrint is one of the largest online printing companies. They offer affordable pricing for custom stickers, especially for large bulk orders. You can choose from different sticker papers, finishes, and die cut shapes.
When evaluating companies, look at the quality of their stickers, price points, turnaround time, and customization options for size, shape, materials, and finishes. The best printing companies will provide high-quality stickers that represent your brand well at reasonable prices with fast delivery times.
Conclusion
In summary, custom stickers provide a versatile, visually appealing, and cost-effective way for businesses to promote brand awareness. Custom stickers allow you to get creative with branding on products, packaging, swag, promotions, events, stores, vehicles and social media. When designing custom stickers, be sure to match your brand identity and use quality materials for longevity. To get high-quality, affordable stickers with fast turnaround, check out top sticker printing companies like Sticker Mule, StickerApp and VistaPrint.
Don’t miss out on this impactful branding opportunity. Order a set of custom stickers today to boost your business! With eye-catching and creative sticker designs that represent your brand, you can promote awareness, engage customers and stand out from competitors.