By now, you have probably been told that you should care about the importance of user experience on your website. It is truly a make or breaks element of effective digital marketing, affecting customer perceptions of your brand, organic traffic, conversions, and SERP rankings.
If you have taken out the time to survey users about your website or consult an internet marketing agency for a UX analysis, you’re ahead of the game! There are simple ways to improve your website’s UX quickly.
Consistent Layout
A critical part of UX design for Website Design USA agencies is easy to use the site and evokes a consistent brand image across all internal pages. Using a similar layout helps guide the reader through our content and bring more attention to your CTA’s. Placing a call to action buttons or contact form in the same location of every page will likely get them more clicks because users don’t have to dig around to find them.
Easy to Use Navigation
Your navigation bar or menu serves as the GPS for your web visitors. If they know where to go, these tools will get you there. If the user has visited the website the first time, this is where a clear pathway is needed. Guide users through your site with relevant text and images that indicate the ideal order for looking at content. Or suggest content the user may like based on previously clicked web-pages. Your web content should always provide relevant information that indicates what visitors should do next. Whether it’s ‘shop now’ button, contact form or related blog posts.
Quick Load Speed
Users don’t have nearly the patience we used to when it comes to website loading speed on smartphones and desktop. These aren’t the AOL days of the early 2000s. Due to chances of a higher bounce rate, the ideal load time is 3 seconds or less before you risk losing prospects from your site.
Google also consider website speed as a ranking factor and Web Development Services USA experts’ focuses on page load speed when it comes to SEO-optimized website.
High-Quality Images
No matter what purpose your website serves, the use of HD images is equally important. If consumers can purchase online, how likely do you think they are here to buy something that is displayed by a pixilated image or an image that cannot be zoomed in? It is surely going to deter some shoppers away. So make sure to use images that reflect the standard of products you sell and show the item from a variety of angles.
There are a lot more things into creating a good user experience for consumers, but the root of a successful web presence comes down to understanding your targeted group of people. The Best Website Design Company in USA even can’t design a site if they don’t know whom you’re trying to reach with your site.