How often have we encountered the ubiquitous phrases “content is king” or “content rules the digital realm”? The repetition may be infinite, but the facts behind these clichés hold true – with 73% of B2B and 70% of B2C marketers integrating content marketing as part of their overall marketing strategy; and 91% of marketing experts say that they have achieved a great deal of success with their content marketing.
According to a 2020 survey, over 81% of marketers are now leveraging the services of content marketing agencies to produce high-quality content while also saving time, money, and resources. However, the real challenge lies in selecting the right content writing agency. The key lies in asking a bunch of questions, the answers to which will lead you to the right content writing agency.