Google Ads are leading the advertising industry. Before exploring the products physically in the market, people like to search it on Google. A Google Ads expert targets the new audience through a PPC campaign to boost ROI. Many businesses hire an AdWords expert or consult a digital marketing agency. As the market is dependent on AdWords, it has a great career opportunity.
Nowadays, businesses of all sizes use PPC (Pay per click) to boost their online presence. People are active online, they search for products and services online, so PPC helps to fill the gap and show the advertisement directly to them. An AdWords expert knows how to target the needs of people and bring conversions.
Once you are aware of PPC skills, you can work in any Google Ads consulting firm or open your agency but before that, you need to get certification from Google
What are the key roles of an AdWords expert?
Key functions of a PPC expert include the management of PPC account on Google AdWords for different clients. Every campaign goal is different, so an expert chooses keywords, design campaigns, and targets according to the campaign demand.
When people search for something online, they type certain keywords, for example, Girls top for western wear, branded red shoes, etc. So a PPC expert bids on these popular keywords according to the budget cap. It also includes observation of impression, CPC, CPM, LTR, and other metrics.
Professionally speaking, you need to gain experience in SEM and PPC. On the one hand, you should have knowledge of Google analytics, and other analytics tools for proper campaign analysis. On the other, you should be proficient enough in MS Excel, Word, and PowerPoint.
After gaining experience in AdWords, other platforms like yahoo and binge would be handy for you.
How to apply for Google AdWords Certification?
Make a fresh Google account, if you were for an agency; use the company name in email-id. Make Google account carefully because the final certification will be displayed to that account only. In the future, you can show that in front of recruiters.
After completing this procedure, go to Google partners and click on “Join Google Partners” and tap “join now”. Complete your official profile here; you can also search for your company in Google’s directory.
Attempt fundamental exam and one additional exam and one additional exam among these-
Once you clear this exam, you will be eligible to apply as a Google AdWords consultant and earn handsome packages.
Promote your certification
Upload Google certification on the LinkedIn profile to get better opportunities. This will have a big impact on employers and human resource managers.
Likewise, display AdWords certification on other social media channels like Twitter, describe something about it. You can also update it on your resume, business cards, Google Partner account, website, etc.
By now, you would be able to recognize the importance of Google Ads consultant and how to become that. Google study material is available for the preparation of exams. If you want to pass the exam in the very first attempt, go for training in search engine marketing.
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