Local Business Listing Importance
When comes to local SEO citations, local business listings, directories plays the vital role in your business. Local listings or citations are good signals for website local search ranking.
Before starting, I want to clear some things about local listings. Most of the SEO’s considers that local listings are for only backlink building. But it is wrong.
Local business listing is not only for making backlinks it is also for getting listed at top positions and ready for getting customers.
Basically, the business listing is an online presence or virtual address of your business.
Most of the time your potential customers do not aware of your business and most of the time they do not directly contact with you about service.
First, they could search on Google about how many service providers in his area are present and also they could check reviews and pricing details. Because nowadays consumers are more aware of quality and price.
Even I can’t buy any product before reviewing the reviews and comparing the price of the product.
What is the benefit of listing your business?
One of the great benefits of local listings is most of the website allow you listing your business for free.
But if you go with paid basis they will allow using more options and they will place your link on top page or position.
The second benefit is you can get reviews about your service directly.
Also, consumers can direct contact call you for your services.
How can you list your business on free local business listing websites in India?
There is the number of websites allow you list your business for free. But the number of websites could not be updated and does not get relevant and good amount of traffic.
According to search engine land 73% Lose Trust in Brands Due to Inaccurate Local Business Listings.
The reason for the losing trust of most of the brands are:-
- Choosing wrong directories
- Placing wrong address
- Placing Wrong contact number
Here is the list of few popular free local business listing websites in India
- Justdial
- Indiamart
- Sulekha
- Indiaaclick
- Quikr
How you can get more leads or customers using local business listings
Follow some steps:-
- Choose authorized and popular website(You can choose above-mentioned websites)
- Choose relevant category
For example, if you are business is related to providing home stuff then you can choose home appliance category.
- Write proper business
- Your contact details like contact number, email Id, and website address should be correct.
- Write a descriptive description of your business
- Try to answer user’s queries and ask them about the review.
- Try to use paid listing service.
- Update your details up to date.
- Don’t use those words which you can’t provide(Don’t try to show more)
- The last one is checking always check your competitors’ footprints.
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