How Digital Marketing Can Help Real Estate Business To Boost Sales
The journey of purchasing a home begins long before stepping foot in an open house. Nowadays, 93% of home buyers do thorough online research before making a decision.
Gone are the days of looking through paper listings; now potential buyers are tech-savvy, checking out properties, exploring neighbourhoods, and seeking advice, all using their devices.
Recognizing this change, smart real estate professionals are using digital marketing to take advantage of this trend.
Studies show that the real estate industry has seen a significant 37% increase in sales thanks to effective digital marketing campaigns.
Let’s see how digital marketing can help your real estate business and boost sales.
Why Digital Marketing Matters in Real Estate Business
Digital marketing has become important for the success of any real estate business. Here are the reasons why it matters –
* More people can be reached than with traditional methods.
* Track campaigns in real time and optimize spending for maximum return on investment.
* Attract potential buyers and sellers to your business through various channels.
* Convert leads into qualified clients by providing valuable information.
In essence, digital marketing enables real estate businesses to connect with the right audience at the right time, conveying the right message, and driving profitable growth.
The Complete Digital Marketing Plan for Real Estate Business
Building a strong online presence is key to real estate success. Here’s a simple guide to creating your digital marketing plan.
A) Setting Goals
Start with clear goals for your real estate journey. Whether you want more leads, website visits, or just to be more well-known, set clear goals. This keeps your efforts focused and lets you measure success in the competitive real estate market.
B) Know Your Audience
Figure out who your ideal customers are and understand how they behave online and what they like. This makes your approach personalized, increasing the chances of connecting with buyers or sellers based on their preferences and online engagement.
C) Channel Selection
While selecting digital marketing channels for real estate, try out different ones like Facebook and Instagram, etc. See which connects best with your audience. Then, focus on those channels to boost sales effectively.
D) Content For Real Estate Business
Engage your audience in real estate content with property listings, captivating videos, and market infographics. Share tips, client stories, and short clips. Remember, viewers retain 95% of a message conveyed through video compared to only 10% with text, so prioritize this effective communication tool. Build trust with visually appealing and informative content.
Effective Real Estate Digital Marketing Strategy to Boost Sale
1) Search Engine Optimization (SEO)
SEO is super important for real estate because most people look for homes online. With SEO, your website ranks higher on Google, making it easier for people to find your properties.
Focus on local SEO, especially if people search for houses in your city. Around 70% of buyers look for specific locations.
Without SEO, you might miss out on potential clients. A well-optimized website attracts more organic traffic, boosting credibility and trust.
This not only increases sales but also generates more leads for your real estate business. So, make sure your website is SEO-friendly to get noticed by potential buyers!
2) Social Media Marketing (SMM)
Almost everyone is using social for for personal and business purposes. It has transformed the real estate market, providing plenty of opportunities to connect with potential customers and boost businesses.
Social media advertising is a great approach, targeting customers actively seeking properties, even if they’re not following you.
According to the National Association of Realtors, most realtors choose Facebook, Instagram, and LinkedIn to connect with their real estate companies.
3) Paid Advertisement
Paid advertising in real estate is a powerful strategy for property promotion. You can reach a broader audience, target the right customers, and stand out from competitors.
Utilize platforms like Google AdWords, Facebook Ads, etc., to target potential customers based on interests and demographics.
Google Ads, is a cost-effective tool, that generates leads with personalized ads. It’s faster than SEO. You only pay when someone clicks. Research shows a 2.47% conversion rate with Google Ads.
4) Email Marketing
Email marketing has evolved over time, and has added more features and exceptional returns to you.
You can send listings, open houses, and exclusive deals through regular newsletters.Many real estate professionals get leads but often forget to stay in touch.
With email marketing, you can easily nurture leads. Adjust your content to match what your audience wants, making sure it’s relevant. It’s a great way to connect with existing customers and attract new ones, encouraging engagement.
5) Retargeting
Retargeting is like giving your potential buyers a friendly reminder. If they visited your website but didn’t act, retargeting brings them back with online ads.
These ads pop up as they scroll the internet, reminding them of that dream property. It’s cost-effective, focusing only on interested leads. Unlike other ads, it won’t show everyone.
Check which ads do well and which ones don’t. Use retargeting data to adjust your strategy for more conversions. Retargeting helps people remember what they liked.
Choose the Right Digital Marketing Agency
Choose the right digital marketing agency by defining your goals, and budget, and researching 5 to 7 agencies specializing in real estate.
Before you decide, figure out what you want to achieve and make sure the agency fits your needs. If you’re looking for new ways to boost your real estate project through digital marketing,
DDigitalTree is here to help. Reach out to us today to take your business to the next level!