Welcome to the world of SEO! If you’re a newbie, you may well be a bit overwhelmed with all the jargon and techniques. Don’t worry: Local SEO is a great starting point, as it’s focused on ranking higher in your specific geographic area. Once you’ve mastered the basics, you’ll be able to launch your business from a regional player to a local star. Here are some Local SEO tools that will help you get started.
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- Google My Business
To succeed in Local SEO, it’s essential to claim your Google My Business listing. The search giant accounts for a vast majority of local search traffic, and optimizing your profile will put you on the map – literally. Google My Business lets you create a profile that displays your address, phone number, business hours, reviews, and even photos. Completing your profile in its entirety will increase your chances of appearing in Google Maps SERPs, and it may also boost your organic rankings.
- Moz Local
Moz Local is a Local SEO tool that automates the process of submitting your business information to over 15 online directories. The tool ensures that your company’s name, address, and phone number are consistent across the web, which is crucial for Local SEO. Moz Local lets you see which online directories your business is listed on and monitor your presence across multiple platforms. With Moz Local, you can make sure your information is up-to-date and accurate to maximize your chances of appearing in local search results.
- Ahrefs
Ahrefs is an all-around SEO tool that many digital marketers use to research keywords, analyze backlinks, and discover the content that’s performing best on their website. However, Ahrefs also has features specifically for Local SEO. The tool lets you analyze local keywords and see what your competitors are ranking for in your geographic area. You can also identify and fix any broken links that may be hurting your website’s Local SEO efforts.
- BrightLocal
BrightLocal is a service that specializes in local citation building and local search reporting. The tool lets you create and manage citations (including Google My Business) across multiple directories, all from one location. Additionally, BrightLocal allows you to monitor your Local SEO performance by tracking your local search rankings, reviews, and analytics. With BrightLocal, you can audit your website, uncover any technical SEO issues, and fix them to get your site ranking higher in local search results.
- Screaming Frog
Screaming Frog is an SEO spider that crawls your website to find technical SEO issues that may be affecting your rankings. However, it also lets you crawl your website to discover the pages that are ranking in local search results. Once you’ve identified these pages, you can optimize them further to boost their domestic rankings. Screaming Frog also lets you check your website’s architecture, internal linking structure, and page load times, which can all affect your Local SEO.
Conclusion:
There you have it – five Local SEO tools that will help you boost your visibility in your specific geographic area. These tools cover everything from managing online directories to uncovering technical SEO issues that may be holding you back. As a beginner, these tools may seem overwhelming, but they’ll quickly become second nature once you’ve spent some time familiarizing yourself with them. So, what are you waiting for? Start harnessing the power of Local SEO tools and watch your local search rankings soar!