The easy response to the “What’s the difference?” question between the two platforms is that Ads Manager is one of the assets within Business Manager, but Ads Manager alone does not makeup Business Manager. It pretty much goes like this; first Business Manager is set up then Ads Manager and finally, Pixels is integrated with the store and the Ads Manager.
Facebook Ads Manager:
Facebook Ads Manager is the advertising hub of Facebook. It is used by business owners to manage and create ad campaigns. Ad Manager gives you the option to add multiple business profiles under an ad account and create a separate ad account for each business profile for easy tracking and reporting.
Ads Manager also provides reporting and analytics for campaigns that are super helpful when you have to discuss numbers with your client.
Here’s what you can do with the Ads Manager:
Uses of Facebook Ads Manager
- Set budget for your campaigns
- Target your ideal audience
- Create and run advertisements on Facebook and Instagram
- Analyze the performance of your marketing efforts; ads, ad sets, and campaigns
- View your complete transaction history
You can also find which of your campaigns are doing well based on several different Facebook metrics like:
- Reach
- CPR
- Frequency
- Clicks
- And more
Some great features of Facebook Ads Manager
After you’re done with setting up Facebook Ads Manager, you’ll find that this platform offers many great and valuable features that can help you boost your ROI through the roof! Let’s dive in to see some of these features we can’t live without.
1. Facebook Pixel
If you’re familiar with Google Analytics and how it’s integrated with a website then you’ll have an easier time understanding Pixel. Facebook Pixel provides valuable insights and ad targeting from people that visit your website. A line of code needs to be added to your website for this to work. This tracking code goes in the header of your website or store. When your potential buyers engage on your website, Pixel tracks information like:
- Demographic information
- Time spent on page
- Pages visited
- Pages not visited
- Interests
From this data, you can target your prospects better and only show them products and services that they would be interested in.
2. Audience insights
Audience insights is another one of the great features of Facebook Ads Manager. It helps you keep track of your target audiences’ information like their location and behaviors, which ultimately leads to better ad campaigns.
3. Advanced targeting
As Facebook gathers extensive data on its users, you can leverage that through the advance targeting feature of Ads Manager. With advanced targeting, you can create your perfect audience by targeting the right people. Use different psychological advertisement techniques like FOMO or propaganda along with advanced targeting and convert potential customers like crazy!
Facebook offers multiple types of targeting:
Interest targeting
You can target people based on their interests, for example, the type of pages they like, etc.
Demographic targeting
With this type of targeting, you can show ads to people based on their Location, Gender, Education, Language, Finances, Marital, and Family Status
Behavior targeting
With behavior targeting, you can reach people based on their engagements, like time spent on the website, etc.
Facebook Business Manager
Facebook Business Manager is the central management point of all the assets. It saves us a lot of time, which is nice. It helps to manage ad accounts and business pages, as well as permissions. It’s like the hub of all Facebook management. It controls the accessibility of existing pages or ad accounts if a user doesn’t already have access. It also grants a different authentication level to the user.
If you don’t have an ad account or business page, they can be created in the Facebook Business Manager. You can also edit permissions for the people you added to your account. You can see below all of the categories you can edit. There are three authentication levels that someone can be assigned to in the business manager. These are:
- Analyst (can only see ads)
- Advertiser (can edit and manage ads)
- Admin (can manage all aspects of campaigns)
Uses of Facebook Business Manager
Let’s take a look at some of the uses of Facebook Business Manager:
Efficient role assignment
Things can become complicated when there’s no role allocation. In comes, Facebook Business Manager, making it easy to allocate roles so your team can be more productive and efficient with their marketing efforts.
Easily manage multiple business pages
Facebook Business Manager is great at providing a central point to managing all your business pages. Instead of logging in different business pages and managing them, Facebook Business Manager provides a central point to manage all your connected pages!
Ease in collaboration
Let’s say you created the business page of your business and now want to hire a marketing agency to manage it. Just like assigning roles to people within your business, you can also do the same with the agency to protect your data. In this situation, you would grant an agency with permissions only to those members that will be doing the work. You can also revoke access to your assets, anytime.
Verdict
Both Facebook Business Manager and the Ads Manager offer different central controls, one for your business and the other for your advertising. There is no single winner. By using Ad Manager, Business Manager, and Ecommerce Manager correctly, you can skyrocket your Facebook ROI. If you’re not already using these Facebook platforms, now is the time to learn them.