Clothing brands are constantly trying to innovate and find new ways of offering their products to customers. While the collective efforts of these brands have accelerated the fashion industry considerably, there are growing concerns regarding the environmental responsibilities of the industry in general. In a bid to address the environmental impact of the industry, clothing brands from all across the world are conducting research and developing new and environmentally friendly ways of procuring materials, producing the products, and final delivery of the apparel.
A lot of clothes contain plastic materials, some blatantly obvious, like buttons, some more discreet, such as weaves and seams. The presence of plastics make these clothing items a threat to the environment, as they are not biodegradable, and after the life cycle of the product, they pollute the environment. Similarly, a lot of resources like water and raw materials are used extraneously, leading to wastages. After manufacturing, waste generation occurs, which can potentially be minimized, and waste disposal methods, which could be improved.
Today, we look at some clothing brands who have taken significant strides in making their products less harsh on the environment. The brands mentioned below are all present in the catalogue of Indian online retail giants Myntra.
Myntra’s very own brand, Roadster, has positioned themselves as catering to adventurous, outdoorsy people who need rough and tough clothes which can stand the wilderness. Being so intuitively connected to nature, it’s only expected that the brand has been taking active steps to make their products more environmentally friendly. Their latest line, labelled Greenturn, exhibits a wide range of clothes that were manufactured using fewer resources and designed to be biodegradable after their life cycle. What’s more, even their packaging is green – their bags can be planted in the soil and contains seeds which sprout plants.
Bamboo is a widely utilized natural resources. They find their use in many different industries today. With Bamboo Tribe, they are now being used to make clothes. According to them, clothes made out of bamboo fiber are softer than those made out of Pima or Egyptian cotton. Production of bamboo fabric lays less stress on the environment – in terms of growth, harvesting and manufacturing. The fabric boasts medicinal values as well, is suitable for different weather conditions and activities, and does not carry exorbitant price tags like most other novelty goods.
Adidas is one of the biggest worldwide sporting companies, and they are considered trendsetters by individuals and organizations alike. In their latest environmentally sensitive campaign, Parley, they are designing sportswear products made out of recycled plastic found as waste debris in oceans. This is to raise awareness of the rising levels of filth and trash contaminating the oceans nowadays, and to bid everyone to think about the ramifications of this relentless polluting, and ultimately refrain from doing it any further. Most notably, Adidas have launched a sports shoe line under Parley, and designed the third kit of the biggest professional football club in the world, Real Madrid, out of recycled ocean-plastic.