The educational tourism market involves students, teachers as well as families travelling to foreign countries for educational purposes including language immersion, academic learning programs, cultural exchange programs, performing arts programs, sports programs, internships and voluntary programs. It allows the opportunity for students and teachers to immerse themselves in a different culture while continuing their education. They interact with locals and gain first-hand experience of various aspects of foreign societies including civic engagements, traditions, arts, sports, cuisine and other activities in an authentic setting away from home. The Global educational tourism market is estimated to be valued at US$ 470.15 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the educational tourism market are EF Education First Ltd., ACIS Educational Tours, Explorica, Inc., WorldStrides, Rustic Pathways, Walking Tree Travel, Travel For Teens, School Tours of America, EST , World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, and Capital Tours, Inc. These key players are focusing on expansion plans, partnerships and mergers & acquisitions to strengthen their global presence.
The Educational Tourism Market Growth for international education and cultural exchange programs among students and families is a major factor driving growth of the educational tourism market. Students want to broaden their horizons and are travelling abroad in large numbers to gain new experiences and perspectives. There is also an increasing trend of gap year programs before or after high school and university education that involves extended travel and study abroad.
The globalization of education is amplifying the international student mobility. More and more countries are attracting international students and promoting educational tourism. Foreign governments are framing favorable policies and initiatives to boost inbound student travels. Similarly, educational institutions are also organizing international collaborations, joint degree programs and study abroad experiences to globalize learning. This widespread expansion of the educational tourism industry worldwide is expected to significantly contribue to the market growth in coming years.
Market Drivers
Rising globalization is one of the key drivers spurring growth of the educational tourism market. Increased global mobility, cross-cultural interactions and international connectivity have made it easier for students and teachers to venture outside their home countries for learning experiences. This has boosted the trend of educational travels worldwide and assisted market growth.
Geopolitical Impact on Educational Tourism Market Growth
The current geopolitical instability and tensions between major countries are impacting the growth of the educational tourism market. Continued conflicts and unrest in various regions are discouraging student travel and cultural exchanges. However, growing nationalism and protectionist policies by some countries are also driving more students to look for international experiences. The market will need to focus on politically stable destinations and diversify offerings to cater to changing demographic preferences.
Regions Concentrating Market Value
Currently, North America accounts for the largest share of the educational tourism market in terms of value. Countries like the USA and Canada have long attracted international students due to the presence of top-ranked universities and a multicultural environment. Europe is another major region concentrating market worth, led by the UK, Germany, France etc. which are popular study abroad destinations. Established education systems, diversity of courses and cultural appeal continue drawing students.
Fastest Growing Regional Market
The Asia Pacific region is poised to be the fastest growing for the educational tourism industry over the coming years. Countries such as China, India, Indonesia, Vietnam and Thailand offer significant opportunities for internationalization of education with cost-competitive facilities. Rising living standards, growing middle class and exchange programs are enabling more local students to explore overseas education. Initiatives promoting student mobility within the region are also driving the industry’s expansion.