When your content is leveraged by choice and embedded in a trusted context, attention stays intact.
Your content organically spreads across the internet. Initially, you reach all your loyal audience. Then, with their networks, you reach the entire internet.
The attention of devoted audiences can only be earned by brands that stop trying to take value and start trying to add value.
Ads don’t have to be creepy or annoying to work. They just have to add value.