Difference and Importance for SEO and SMO

What is the need of online marketing?

Online marketing that is also known as Web based advertising includes utilization of the websites and Social media to generate leads and sales. 68% of the U.S. citizens are Facebook users and 40% are YouTube users. This data is huge enough to convince you for making your business online. An estimate shows that there are over 2.62 Billion active Social media users. Online sharing of content allows the users to communicate with user-generated content.

If your business don’t have a Digital marketing strategy, set up a clearistic goal or ask for free help from our smo company in Delhi to gain new customers and retaining the old ones. Not knowing your online audience is one of the common issues in SMO campaign. You need to know your Customer’s behavior, Competitor and their marketing strategies.

Content is what attracts the customers however, content marketing strategy is required here to engage your audiences with different Social media channels and Search Engine Optimization.

What is SEO?

Search Engine Optimization includes different strategies that can bring more people to the website with improvement in the Search Engine rankings. It includes rankings that are Natural (un-paid) with the goal that is achieved through an optimized website architecture and Link landscape. Content plays an important role here as well with its optimization and keyword analysis.

The optimization part here includes Technical optimization, Content optimization, Link profile optimization (Off-page) and Conversion rate optimization to convert the traffic into leads. There are 2 types of SEO i.e., White hat and Black hat. White hat SEO comprises of activities that are according to the Google guidelines and Black hat does exact opposite.

SEO is suitable for every business size and market. White hat SEO services in Delhi take time but require at least 6 months of experience depending on the keyword competitiveness. Tracking your competitors is a good thing but to do the same work as they doing will surely keep you one step behind them. Do not take their benchmark as yours in terms of ranking. Changes are required in each manner, whether it’s your website. You cannot stick to the same design and functionality for years; change it according to need of the Search engine and users.

What is SMO?

Social Media Optimization, like its name suggests it is related to Social media in every manner. Social media has equal importance as a news channel probably has. Working with SMO helps in strengthening your brand visibility. If you are duplicating content or design of a website, the Search engine will also consider it as duplicity.

Joining Facebook pages, Google plus community and LinkedIn groups help in making your website more authoritative and also carry more weight by in discriminating the link-spreading. Focus on engaging with relevant Social audiences and posting own quality content can give huge amount of benefit. Google analytics and Webmaster tool tells the exact detailing of website like which keywords are getting traffic, Bounce rate, User retention and Traffic source.

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