This article is going to pinpoint the facets where most of the common Joomla development mistakes are done! Read on carefully and try to avert these blunders.
An online store means reaching a vast global market with your products and services through internet. Customers can’t see and feel the products before ordering it. Hence, every online business owners should know how important it is to present an impeccable e-store, where customers would trust them with their money without physically seeing the product first.
Now, a plenty of online website building platforms are available in the market. Joomla is one of those options that has become quite popular since it was first released. However, there are a few facets, where most of the common Joomla development mistakes are done! With the effective help of a Joomla developer or a Joomla expert, these mistakes can be averted.
Read on carefully to know the points that deserve a better attention so that you can avoid these mistakes.
#1 Not Optimising Website for Mobile
Today, going mobile is a trend that most of the online business is following. Why so? Well, now, almost every other person is using smartphones and spending a lot of time on it. Hence, if you can reach the visitors or potential customers by making your site optimised for mobile, undoubtedly, you can reach broader global audience maximising the chance of increased business.
Thus, “go mobile” is not just a trend anymore. It has become a necessity for business success.
#2 Complex Checkout Process
No one wants much complexity in their lives! These simple words are true for an online store as well
A customer reaches the checkout page usually, after exploring your site and selecting a few products that they want to buy. Now, if they find checkout process to be so complex or unreliable that they can’t understand what to do next, they won’t waste their time, immediately would abandon the cart. Isn’t it frustrating when opportunities go away like this? Hence, make the checkout process as simple as possible.
#3 Minimal Payment Options
Suppose a user wants to make payment via credit card. But, your site has only Paypal option! Obviously, that user won’t be able to buy the product. Don’t expect your user to open a Paypal account just to buy that product from your e-store.
So, you need to understand this simple logic – the more payment options you provide, the more potential customers you can reach. Thus, along with increased visitors, you can enjoy improved sales as well.
#4 Lack of Safety and Security
Why would customers buy products from your online store if they don’t find it safe, secure and reliable enough? Ask yourself this question and you would know the importance of making your e-store safe and secure.
The website security is a major concern and you need to assure it. Install necessary plugins to ensure enhanced security.
#5 Not Optimising Site
No one bothers to wait forever to load your site! Why? Because they have plenty of other options to go!
According to a research made on online shoppers’ behaviour, if a website is taking more than 4 seconds to load, visitors leave that site. Hence, make your site optimised so that it can load faster.
Other than all the aforementioned points, give special care to various interactive tools that offer customers better shopping experience by helping them to find the right product for them or solve customer queries. Moreover, along with an impressive website look, having a well-analysed SEO strategy is also extremely crucial.
All the best for your website!
Jonathan Paul is a professional Joomla developer, who is currently associated with one of the leading web development firms in Sydney PHPProgrammers and leading a team of Joomla experts. He has the knack of keeping himself updated with the ongoing trends and jotting down interesting articles on those topics.