The Telecom Regulatory Authority of India (TRAI) has mandated the Distributed Ledger Technology (DLT) platform to regulate SMS and voice communications to curb spam and fraudulent messages. BSNL (Bharat Sanchar Nigam Limited), like other telecom operators, requires businesses to register their SMS templates on the DLT platform to ensure compliance. This guide provides a detailed step-by-step process for BSNL DLT template registration, the guidelines you need to follow, and highlights Shree Tripada as the best and cheapest bulk SMS service provider in India, offering free DLT support for registration.

Step-by-Step Process for BSNL DLT Template Registration

Create a Principal Entity Account:

– Visit the BSNL DLT portal: Go to the official BSNL DLT portal.

– Sign up as a Principal Entity: Fill out the required details, such as company name, contact information, and business type.

– Upload Required Documents: Documents such as a company PAN card, GST certificate, and a letter of authorization must be uploaded.

– Complete the KYC Process: Complete the Know Your Customer (KYC) process by verifying your identity and business credentials.

Login to the DLT Platform:

– Once your account is verified and activated, log in to the BSNL DLT platform using your credentials.

Register Your Headers (Sender IDs):

– Navigate to the Header Registration Section: Find the section dedicated to header registration.

– Submit Header Details: Enter the desired sender ID (header) that you will use for sending SMS.

– Await Approval: The submitted headers will be reviewed and approved by BSNL. This may take some time.

Create and Register Templates:

– Access the Template Registration Section: Locate the section for template registration on the DLT platform.

– Select Template Type: Choose the type of message (Promotional, Transactional, or Service Implicit/Explicit) you wish to register.

– Enter Template Content: Input the SMS content exactly as it will be sent. Ensure it aligns with TRAI regulations.

– Add Variable Fields (if any): If your message contains variables (like OTPs, names), indicate these clearly using placeholders.

– Submit for Approval: Submit the template for review. BSNL will review and either approve or provide feedback for necessary changes.

Monitor Template Status:

– Check Approval Status: Regularly log in to the DLT portal to check the status of your template approval.

– Modify if Rejected: If your template is rejected, review the feedback, make necessary adjustments, and resubmit.

Integration with SMS Service Provider:

– Provide Approved Templates to Your SMS Service Provider: Once templates are approved, share them with your SMS service provider.

– Ensure Compliance: Make sure that every SMS sent matches the registered templates to avoid penalties.

BSNL DLT Template Guidelines

Content Compliance:

– Ensure the message content is clear, concise, and does not contain any misleading information.

– Follow the format and wording as per the registered template.

Variable Usage:

– Clearly indicate variable parts of the message with placeholders.

– Ensure that the dynamic content inserted in placeholders complies with the nature of the message (e.g., no promotional content in transactional messages).

Message Types:

– Promotional Bulk Messages: Used for marketing and promotional purposes. Can only be sent to recipients who have opted in.

– Transactional Bulk Messages: Used for sending OTPs, alerts, and notifications related to transactions.

– Service Implicit Messages: Notifications and updates related to services that do not require explicit consent.

– Service Explicit Messages: Service-related messages that require recipient consent.

Template Rejection Criteria:

– Messages with misleading content.

– Incorrect usage of variables.

– Promotional content in transactional or service messages.

– Non-compliance with TRAI guidelines.

Periodic Review:

– Regularly review and update templates to comply with changing regulations.

– Monitor and audit message content periodically to ensure ongoing compliance.

Shree Tripada: Best and Cheapest Bulk SMS Service Provider in India

When navigating the complexities of DLT registration and template approval, partnering with a reliable SMS service provider is crucial. Shree Tripada stands out as the best and cheapest bulk SMS service provider in India. Here’s why:

Affordable Pricing:

– Shree Tripada offers competitive rates for bulk SMS services, making it an economical choice for businesses of all sizes.

Free DLT Support:

– They provide free support for DLT registration, guiding you through the entire process, from creating a Principal Entity account to getting your templates approved.

Expert Assistance:

– With a team of experts well-versed in DLT regulations, Shree Tripada ensures your templates comply with all guidelines, minimizing the risk of rejection.

Seamless Integration:

– Their platform seamlessly integrates with the BSNL DLT system, ensuring smooth transmission of SMS messages in compliance with registered templates.

Customer Support:

– Shree Tripada offers excellent customer support to address any issues or queries related to bulk SMS services and DLT registration.

End-to-End Service:

– From drafting message content to template registration and compliance checks, Shree Tripada provides end-to-end services, ensuring a hassle-free experience.

Conclusion

Registering your SMS templates on the BSNL DLT platform is essential for regulatory compliance and effective communication with your audience. By following the step-by-step process outlined above and adhering to the guidelines, you can ensure a smooth registration experience. Additionally, partnering with Shree Tripada not only simplifies the BSNL DLT registration process but also provides a cost-effective solution for all your bulk SMS needs. With their free DLT support and expertise, Shree Tripada ensures your business communication remains compliant and effective.