Selling on Walmart Marketplace can be a lucrative opportunity for online retailers, but not every seller’s application gets approved. Walmart has stringent requirements and standards in place to maintain the quality and reputation of its marketplace. To ensure your application has the best chance of being accepted, it’s essential to understand why Walmart might reject seller applications and how to avoid common pitfalls. In this article, we’ll explore these issues, drawing insights from the comprehensive guide to selling on Walmart Marketplace.
1. Lack of US Business Presence
Walmart Marketplace is primarily focused on the US market. One common reason for rejection is a lack of a US business presence. To apply as a seller, you must have a US Business Tax ID, a Form W-9, a Taxpayer Identification Number (TIN), a US business address, and a US contact number. Make sure all these requirements are in place before submitting your application.
2. Incomplete or Inaccurate Information
Incomplete or inaccurate information in your application can lead to rejection. Walmart expects detailed and accurate information about your business, products, and operations. Double-check that all fields are filled out correctly and that the information matches your supporting documentation.
3. International Domain
If you’re applying from an international domain, Walmart may reject your application. To sell on Walmart Marketplace, you must have a US-based presence. Ensure that your application is submitted from a US domain and that your business has a US address and contact information.
4. Lack of Proper Documentation
Walmart requires specific documentation to verify your business and products. Be prepared to provide your US Business Tax ID, Form W-9, TIN, business address, and contact number. Additionally, your products should have GS1-certified UPC codes. Failing to provide these documents can result in rejection.
5. Trademark or Patent Infringement
Selling products that infringe on trademarks or patents is a common reason for rejection. Before applying, ensure that your products do not violate intellectual property rights. Conduct thorough research to confirm that your offerings are free from trademark or patent issues.
6. Low-Quality Products or Poor Customer Service
Walmart places a strong emphasis on quality and customer service. If you have a history of selling low-quality products or providing poor customer service on other platforms, Walmart may reject your application. Prioritize offering high-quality products and excellent customer support.
7. Incomplete Product Listings
Incomplete or subpar product listings can also lead to rejection. Walmart expects sellers to provide clear, concise, and accurate product information, including titles, descriptions, and images. Craft compelling listings that meet Walmart’s guidelines and showcase your products effectively.
8. Misaligned Product Categories
Ensure that the products you intend to sell align with the categories you select during the application process. Misaligned categories can raise concerns and result in rejection. Accurately categorize your products based on their attributes and features.
9. Inadequate Pricing Strategy
While Walmart Marketplace does not charge subscription or listing fees, sellers should be mindful of their pricing strategy. If your prices are significantly higher than the competition or if you fail to factor in referral fees, it can lead to rejection. Price your products competitively to attract cost-conscious Walmart shoppers.
10. Lack of Brand Authority
Walmart Marketplace values established brands and reputable sellers. If you’re a new seller or lack brand authority, it may be challenging to get approved. Consider building your brand and reputation on other platforms before reapplying to Walmart.
11. Failing to Meet Walmart’s Standards
Walmart has specific standards and requirements for sellers. Ensure that your business operations align with these standards, including shipping policies, return policies, and customer service practices. Non-compliance can result in rejection.
12. Reapplying Without Addressing Issues
If your initial application is rejected, take the time to address any issues or concerns raised by Walmart. Failing to resolve these issues before reapplying may lead to repeated rejections. Carefully review the rejection feedback and provide the necessary documentation or corrections.
In conclusion, understanding why Walmart might reject your seller application is crucial to improving your chances of approval. By addressing these common pitfalls and ensuring that your application and business operations align with Walmart’s requirements, you can increase your likelihood of becoming a successful seller on Walmart Marketplace. Remember that Walmart prioritizes quality, customer service, and adherence to its standards, so focusing on these aspects is key to a successful application process.