Alternative Printing Choices for Self-Publishers

Writing and publishing books has become open to more people today, and with it, the choices for how to get your work in print have expanded. A range of printing and book fulfillment services now exist as alternatives to traditional print-on-demand. Each is worthy of consideration as you’re weighing the options for handling your book. They have varying advantages and levels of opportunity. How much money you can earn depends on your choices and how well you promote your book to its target readers. Working with a traditional printer and offering people options can boost your sales.

The kind of book you’re publishing also determines what kind of printing is best. If you’ve included a group of photos, they need higher-quality coated paper stock to reproduce clearly. A novelist publishing a text-only volume needs much less printing finesses than an author who relies on visual imagery to create interest in a book. Enjoying a range of binding choices and consider the classic formula of publishing a hardcover edition initially and following up with a lower-priced paperback eventually. Staying outside the on-demand system gives you flexibility and expands your choices exponentially.

Wise authors consider their books as part of a marketing mix, often available for sale in multiple channels, both online and in stores. Other opportunities are downloadable eBooks and audiobook editions. Each has an audience, and your book becomes available to more target readers when you place it in all formats. You’ll also experience a bump in sales if it becomes a book club selection. Today, it’s common for authors to include sample questions for clubs on the final pages of their books. If you sell copies in bulk directly to clubs, you’ll maximize your profits and keep more of the sale price.

Handling online orders has become a primary consideration for authors who publish their work independently. Book fulfillment services can connect to your website or eCommerce store and send your orders. It’s a revelation for authors who self-publish and have active book businesses. Previously, some might have gone for print-on-demand as much for access to the order fulfillment service as any other reason. Now, with excellent customer service and affordable rates, fulfillment houses are putting authors in control of their sales, customer service, and profits.

Business Name – Acutrack, Inc

Address – 350 Sonic Ave, Livermore, CA 94551

Phone Number – 888-234-3472

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