While no business can flourish these days without a vibrant mobile app, there are now new rules to create and launch one. MVP is one such! Read the article to know about the relevance of MVP in today’s mobile app development scenario.
MVP, the short form of Minimum Viable Product is the new great thing for the mobile app startups to get through a successful and flawless application. Creating an MVP for an app is looked more as a risk averter, striking a clear balance between offering the users with what they need, before finally incorporating it with more of features that they may eventually like.
So, what’s the purpose of MVP?
- Providing a minimal value of the app to the users that might push a will in them to install/use it after the launch
- Showing the potential user base the essential benefits
- Helps getting a feedback loop which helps developers with some guide on ongoing app development
Having MVP brings in a great advantage for app owners in the aspect of development by hinting clearly whether the approach incorporated in the app will succeed in captivating users or will fail dismally. Discussed below are the key reasons for the app businesses to launch their app solution successfully in the market by going through the MVP approach.
#1 It’s about validating the app or the features-set
The foremost benefit as an owner you can get is to know the validity of your application’s features. There’s no more guesswork on whether your feature will be liked by users or not. After making the MVP live, you get to receive lots of feedback from the early users in the feedback loop. Thereafter, with A/B split testing, you can evaluate the results of different variables in the app to know which one gets you more clicks.
#2 It saves up costs
Launching an MVP will actually save up your dollars because you get to know in advance which features will be liked by users. Thus, there is no need for you to go through a series of modifications later but instead can tweak in any existing feature if it went wrong in MVP version.
#3 It’s about giving 100% satisfaction to users
While it is difficult to analyse the exact needs, likes and expectations of the target users for the appreneurs, MVC strategy help in that to some extent. By emphasising more on the usability objectives, and their behavioral traits on the mobile screen in the MVP strategy can help to provide the maximum satisfaction to users upon the launch.
#4 Helps in keeping focus
MVP lets owners stay focussed only on those features that will be benefiting to the users at the instance. It’s because putting too many features in MVP can turn distracting for the owners when they receiving feedbacks on all from the consumers. So, it’s really essential in MVP to concentrate on the minimum core features and leave other features adjustments for the later versions.
Thus, before you jump into the idea of an app development, get going with the MVP strategy as it lowers the risks and help you deliver a solution that truly satisfies the users.
Johan Smith is an iPhone app developer in Sydney, working for GetAProgrammer, a top-notch company for mobile app development offering varied businesses with out-of-the-box and futuristic app solutions.