Investing in the services of a Local SEO company is one of the easiest ways to bring a number of tangible benefits to your business – whatever kind of business your business is in. After all, it does not really matter how good your business is, how friendly your staff are, what expertise they have or how competitive your prices if your potential customers do not know that you exist. A good Technical SEO agency can help you make sure that potential customers, be they local, national or international find your business first. There are several ways that a local company specialising in technical SEO can do this:
Increased local visibility
When most businesses think of attracting customers through the internet they think of reaching people who are beyond the local area, which is why many businesses that are locally focussed do not consider maintaining a strong web presence. But studies show that as many as eighty percent of people seeking local services will still do their searching online. SEO can be focussed at a local level and will help your brand appear in the searches of that eighty percent, raising local awareness of your business and enabling local customers to find you.
Better local rankings
Good technical SEO is rooted in the optimisation of effective keywords. Local SEO simply extends that principle by ensuring that your webpages have keywords that will attract the attention of the algorithms that are conducting those local internet searches. This will help your business rank more highly in such searches driving more customers to your site.
Better recognition and reputation
Effective local SEO can help to increase your local recognition, which in turn will help to establish your business as the “go to” company filling your particular business niche. A strong web presence of this nature can also go a long way towards enhancing your businesses reputation within the local community.
Targeted marketing
The famous salesman John Wanamaker is reported to have complained “I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half”. Good local SEO allows for better targeting of your marketing campaigns, meaning that you will reach the right audience at the right time and never have to wonder about how much of your advertising is wasted, because none of it will be.
Better internet traffic and better foot traffic
Investing in better local SEO will help to boost traffic coming to your business’s website. That is unremarkable – after all that is literally what SEO is for. But effective, well implemented local SEO will also lead to a noticeable increase in foot traffic to your physical, brick and mortar premises. Search Engine Optimisation is not all about doing business online.
Making reviews work for you
Positive reviews play a crucial role in good local SEO. The one group that potential customers will most trust a recommendation from is your existing customers. Getting your existing customer base to leave positive reviews and then using those reviews in an effective manner has a massive, positive impact on your online credibility, which attracts more customers and hopefully more positive reviews. Sone well, this becomes a never ending, self maintaining virtuous circle.
Conversion boosting
Good Local SEO can be a numbers game. The more people find your business and your website through the power of local search, the more opportunities you have to convert clicks into customers. The more clicks become customers, the more customers you attract and so on. As you can see, good local SEO is an investment in the future of your business. Call us, and let us help you make great things happen.