20 Tips For Improving Online Business Visibility Through SEO
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To truly compete today, businesses must have a concrete strategy for standing out in an environment where attention is never a guarantee. With so many brands competing for the same pool of customers, search engine optimization of digital content is one way a business can increase its visibility online.
Below, 20 Forbes Business Council members share advice on how business leaders can improve their SEO efforts and make their business more visible online.
1. Understand Your Customers And Market
My recommendation is that businesses deeply understand their customers and analyze competitor strategies. Knowing the search intent of your audience and developing high-quality content with optimal website load time can significantly enhance business visibility on search engines. This approach not only attracts the right audience but also positions your brand effectively against competitors. – Deepankar Rustagi, OmniRetail Inc
2. Share Useful Industry Information
My advice to business leaders who want to improve their SEO is to share useful industry information with their clients. This strategy is often used by large companies, such as banks where articles on the website explain how to improve your credit history and more. This strategy is also perfect for small businesses. For example, a cleaning company can write articles and review household chemicals. – Vladimir Lastenko, AYEP’S
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3. Talk To Your Target Audience
With AI, anybody can become a pseudo-expert in minutes. We are likely to see an influx in educational content and blog posts that are merely a concoction of reused material. What has worked for us is to talk more to our customers and become better at understanding what is of value to them. We then proceed to make content around that. This strategy grew our traffic from 50,000 visits to millions in weeks. – Emil Lim, First Principles Education
4. Focus On Solving Pain Points
The solution can be simple if you think about it simply. Solve a unique problem in such a way that it makes life easier for your ideal client. Solve it in a way that makes it hard for a customer to say no. Then talk about it and have others talk about how well you solved their problem to allow you to become an expert. Doing SEO as an expert is simple because people will feel lucky to have found you. – Neda Hovaizi, Lumiere Dental Spa and Lumi Aesthetics
5. Prioritize Quality Content Creation
One crucial tip for improving SEO efforts in a bid to build your brand online is to prioritize quality content creation. Search engines, like Google, highly value relevant and valuable content. By consistently producing high-quality content that addresses the needs and interests of your target audience, you not only enhance your website’s visibility but also give reasons for people to check in again and again. – Oluwatosin Olatujoye, Zylus Group International
6. Maintain Authenticity
Stay genuine, and never try the black- and-gray hat tactics. They might give you easy visibility but they can also ruin your domain authenticity and kill your growth for the long term. I also recommend having an in-house SEO expert who knows the business more than any other professional to give the company great visibility online. – Neha Madaan, Vanator
7. Focus On Optimization
Optimization is key for SEO. This includes ensuring you’re leveraging relevant and trending keywords and meta descriptions for your products and services, as well as keyword-rich URLs. Also, a simple SEO fix many brands get wrong is that they embed keyword text into their graphics versus overlaying the text over images so that Google’s algorithms can read the text. This goes a long way in improving ranking. – Eric Bone, VeSync Corporation
8. Invest In SEO Tools
If I could go back in time, I would create an overall brand SEO strategy and architect role for the business and for my own learning as the business owner. The first step is to buy the tools to drive SEO. SEMRush and Ahrefs are two great tools. The second step is to take a whiteboard and draw the future of your company, competitors and adjacent competitors. We use Lucidchart. Then craft a content plan to win with your ideal client’s buying questions. – Daniel Ramsey, MyOutDesk, LLC
9. Leverage Keywords
The more content you and your team publish with keywords for your industry, the better the chance you have to increase your visibility. Once the content is available, start playing with your keywords by adding them in different places to see if your leads start changing. Never forget to ask your clients how they found you. – Alisha Delancey, Fourlane
10. Produce Relevant Content
Concentrate on producing top-notch and pertinent content. By regularly sharing content that meets the requirements and captivates the interest of your audience, you not only enhance the likelihood of your website being found but also solidify your expertise in your field. Hence, dedicating time and effort to crafting valuable content that connects with your audience can boost your SEO strategies. – Abimbola Olayinka, GALPARENTING PLACE
11. Enhance Your Website User Experience
Focus on enhancing the user experience (UX) on your website. Many businesses overlook UX’s impact on SEO. Google’s algorithm increasingly prioritizes sites that offer a seamless, engaging user experience, including fast loading times, mobile optimization, intuitive navigation and high-quality content. Improving UX not only satisfies your visitors but also boosts your rankings in search results. – Inger Sivanthi, Droidal LLC
12. Create A Mobile-Friendly Website
Make your website mobile-friendly. With the majority of people using mobile devices to access the web, search engines prioritize mobile-friendly sites in their results. Enhancing the mobile experience will positively impact your SEO and user satisfaction. – Raj Sardana, Innova Solutions
13. Hire A Marketing Consultant