It is the dream of every business owner, personal branding expert, and others who want to build
their onine presence. According to Statista, Google has a market share of 91.47% in the
search engine industry. So, if your website is tough enough to beat the competitors, your
website will be the celebrity in every relevant keyword search on Google. But today, due to
running millions of ads on search engines, ranking your website organically on the top page of
the search engine is challenging.
If you are skilled at some trending strategies and techniques, your website will be evident to
millions of Google search engine users in a short period of time. To rank better on the Google
search page, every website must undergo various algorithmic processes created by Google.
Factors like quality of the content, relevancy based on the search results, utility of the keywords
used on the website, and many other factors play a crucial role in pushing their websites to the
success zone.
This blog shows you the 6 best ways to make your website rank higher on the Google search
results page.
On-site Search Engine Optimization:
On-site SEO is one of the best and quickest ways to increase your website’s Google rankings.
Every digital marketer is aware of the on-page SEO techniques that must be used. Let’s recall
some of those techniques.
Source: Backlinks
● Always start with the Title tag for the website.
● Use keywords on title tags, headings, meta titles, meta descriptions, and in the URL
structures.
● According to the latest results, quality content with a minimum average of 1400 words
has better visibility.
● If your chosen keyword is highly competitive, maintain the keyword density range
between 2% and 3% on your home page.
● Importantly, don’t stuff the keywords for ranking.
Optimize Your Technical SEO:
Technical SEO creates a massive impact on a website’s ranking. Even if your website works
well and responds quickly to the audience, you should monitor the technical SEO periodically.
Source: Backlinko
● Make sure your website is perfectly designed for mobile-friendly usage.
● Use tools like “Mobile Friendly Testing Tools by Google” to test your website’s
performance on mobile devices.
● Page loading speed is one of the most important Google Ranking Factors.
● To check your website speed test, use the following website and optimize the response.
https://www.semrush.com/apps/website-speed-test
● Check the Google indexing details in the coverage section in the search console. If there
is a problem with the indexing, you will have trouble ranking your website better.
● Use Yoast SEO for wordpress to improve your website’s SEO rankings.
Create content that has high search intent:
Search intention defines content in a website, blog, article, or social media as having been
created to provide users with valuable knowledge. Search intention improves SEO and makes
the content highly visible to users looking for information. Google consistently ranks the
websites in which the users interact more.
On the other hand, you can say this: If the audience gets whatever they are looking for from
your website, then your website is highly likely to rank better on the SERP page.
Use conversion rate optimization technique to give more user intention content.
Keep your website’s bounce rate minimal:
Bounce rate is the number of users visiting your website who are unhappy and unsatisfied with
its content, structure, or loading speed. They don’t want to interact with you or your website
further, which will badly reduce its ranking.
It is more important to keep your website’s bounce rate significantly lower. Keep the “Above the
Fold” section of your website highly attractive and informative for users visiting for the first time.
Above the Fold: The top section of a website before the user scrolls down to other areas on
the website.
Make your website structure user-friendly. The user, whoever is visiting the website, should
easily navigate the pages to find whatever they want. This reduces the bounce rate of your
website.
Make the content of your website simple and understandable by the users.
Place more keywords to target the right audience:
One of the easiest and best ways to increase your website’s traffic and ranking is to use
different types of keywords. Below is the step-by-step process for finding further keywords.
● Check the performance results on the Google search console.
● Check the ranking of the queries
● Check the queries that have keywords that are performing less.
● Check for accidental visitors to the user’s website and see the keywords that take the
users to your website.
● Place the keywords that lead the user to your website accidentally.
● Optimize the other pages by including more keywords.
Don’t stop building quality backlinks for your website:
Posting attractive and amazing content is the best way to improve your website traffic. But if
you’re new to the industry, the probability of your content being useful to the audience is very
low, even if your content can attract millions of users. According to a WordPress report, 70
million posts are created every month. It’s not a wonder that your best-performing post gets lost
in the ocean of posts and videos.
Before you are visible to the audience, your post might have a lower chance of getting attracted
to them. The best way to tackle your problem is to create backlinks that help improve your
website and webpage visibility to the audience.