This article will let you know some of the engineered steps or measures applying which can help you attain more returns from your eCommerce store.
Whether your eCommerce store is built with Magento or any other platform, what most matters later is how is it performing. In terms of sales obviously. The way you define the homepage, navigation and products pages of your eCommerce website, all determines how the site performs in terms of sales or conversions.
A typical mistake that all eCommerce retailers do is that they focus only on products and try beautifying their products as much as possible. However, they forget that every visitor does not always lands on the product page directly but navigate through many pages before. Thus, to be assured of a website that draws customers and also makes them cling to it for all of their any purchases, follow these measures.
Make navigation as simple as ABC
Your exclusive eCommerce store must be very much customer-friendly so that none of the customers has to jostle through a number of pages or menus to get what they want. Navigation should be the simplest with one big umbrella menu, clear specification of categories and sub-categories, easy search, and one-step order and pay process. Easy navigation actually clears the path for customers to purchase a product and hence ensure excellent customer experience.
Enable live chat feature
Well, this has now become a requisite. Customers may get stuck in the midway while making a payment, may feel to inquire about the product’s features or may want to talk to the store’s executives to know about purchase policies. Communication gap when a customer is in dire need to contact someone of the store is a major turn-off for eCommerce these days. So, ask your eCommerce developers to integrate the Live Chat option.
Many shove away from an eCommerce site when they see a compulsory registration process for checkout. While such a process is necessary to create the customer database, make it simple and short with all queries or fields in one page as that avoid any customers getting annoyed with lengthy checkout.
Making the store mobile friendly
While we have stepped into the mobile-first era, creating a mobile-friendly website. It will not just make your store available to more segments of people, but will also increase the rankings of the website on the search engines. This will further drive a number of mobile customers.
Integrating more than one payment options
Not all are comfortable with COD! Many would like to transact online using their credit/debit cards. Besides, there are many who look for the convenience of using mobile eWallets, like Amazon Pay, Google Pay or Apple Pay. In fact, the number of options for payments you provide determines the rate of cart abandonment.
eCommerce competition has reached such an intense level that now having just an upfront store is not enough. But, of course, that has some unusual and attractive elements will be better at captivating the attention of the visitors. And, these tips will definitely be of help if you want new customers on your website for higher sales!
Jonathan Paul is a seasoned eCommerce expert and Magento developer in Australia, working for PHPProgrammers for more than 6 years. He has the absolute knowledge of eCommerce trends and knows what goes right and what goes wrong for the online stores.